How AI Search Optimization is Changing E-Commerce Dynamics in 2026

In a groundbreaking revelation, a recent study shows that over 80% of consumers report being influenced by AI-generated answers when making purchase decisions. As e-commerce businesses face rising customer acquisition costs due to escalating advertising expenses and fierce competition, the importance of Customer Relationship Management (CRM) strategies has become paramount. This shift opens the door for AI search optimization, a practice that e-commerce operators must urgently embrace to boost brand visibility and assess performance in AI-driven environments.

The Context: Rising Costs and AI's Entrance

With advertising expenses steadily climbing on major e-commerce platforms, businesses are finding it increasingly challenging to attract new customers. In light of this trend, focusing on existing customers' LTV (Lifetime Value) has never been more critical. Meanwhile, generative AI technologies like ChatGPT, Gemini, and Perplexity are becoming essential sources of information for consumers. A survey conducted by Gaprise in February 2026, which included 800 participants, revealed that a whopping 80% noted that AI responses influenced their purchases or service usage. This data underscores the urgency for e-commerce businesses to adopt AI search optimization strategies to manage their online presence effectively.

Key Session at Japan CRM Conference 2026

At the upcoming Japan CRM Conference 2026, scheduled for June 9-10, Gaprise will present its insights into AI search strategies. The session will be led by Teppei Endo from the Gaprise sales team and will focus on the practical approaches e-commerce businesses should take towards AI search optimization (AIO). Additionally, other industry professionals, such as Takanobu Tsukakoshi from Takeuchi Pharmaceutical Co., will share their experiences regarding CRM strategies aimed at improving customer lifetime value across platforms like Rakuten, Amazon, Yahoo! Shopping, and TikTok Shop.