#Japan #Kyoto #Matcha #MASSIRO #TREEE’S

Unveiling '抹白 -MASSIRO-': A Fusion of Tradition and Modernity

The renowned brand "つりい京都" (Tsuri KYOTO), specializing in matcha sweets, has unveiled an exciting new product: the limited-edition bonbon chocolate "抹白 -MASSIRO-". This creation utilizes sugar-free white chocolate made primarily from rice, showcasing the brand's dedication to blending traditional Japanese ingredients with modern confectionery artistry.

A Culinary Revolution: The Genesis of MASSIRO

The inception of "MASSIRO" emerged from an innovative question posed by Shinsuke Kimura, the owner and matcha pâtissier, who wondered if white chocolate could be made from rice. As he wrestled with the complexities of sweet-making, he found that rice could enhance the subtle flavors of matcha, a uniquely delicate ingredient known for its aroma and taste profile. This led to the conclusion that rice and matcha could work together harmoniously, creating a delightful balance in flavor without overpowering each other.

Harmonious Cultivation: Rice and Matcha

In Kyoto, where the finest tea is cultivated, the relationship between rice and matcha is visually represented in the fields — rice straws and tea plants coexisting in a vibrant landscape. This synergy in cultivation inspired Kimura to explore how these two ingredients, deeply rooted in Japanese culture, could pair together in a modern confection.

The Craft of White Chocolate

The "MASSIRO" chocolate showcases high-quality Milky Queen rice sourced from the specially cultivated Wani Farm in Gifu Prefecture. Renowned for its excellent texture and sweetness, this rice variety enhances the combination with matcha. Responding to the global emphasis on health and sustainability, this sugar-free white chocolate consists solely of 100% rice and cacao butter, diverging from traditional chocolate formulations.

Creating this chocolate involved an extensive process of experimentation, allowing the unique qualities of rice to harmonize with cacao butter without introducing emulsifiers or artificial flavors. After a thorough development phase marked by trial and error, the result is an elegant white chocolate that perfectly encapsulates the essence of its ingredients.

A Dreamy Dessert Experience

The final product wraps an original matcha ganache from the esteemed Seicha Tsujiki within this exquisite chocolate. The delicate melt-in-the-mouth texture is reminiscent of a matcha daifuku, harmonizing the gentle sweetness of the rice with the profound aroma of high-quality matcha.

Craftsmanship Behind the Confection

The creation of "MASSIRO" also highlights the expertise of Seicha Tsujiki, a five-generation family tea farm in Uji, Kyoto. Their matcha is celebrated for its deep flavor, achieved through unique shading techniques and organic cultivation practices. The rice used is certified organic, establishing Wani Farm as a reputable source recognized for its premium quality.

Meet Shinsuke Kimura

Shinsuke Kimura is not only a matcha pâtissier but also an excellence-level sommelier, whose extensive experience ranges from fine dining establishments to luxurious hotels. In 2021, he founded "TREEE’S KYOTO," focusing on organic Uji matcha desserts, and later launched "つりい京都" as a high-end matcha confectionery brand in 2023. He is dedicated to utilizing his exceptional skills in flavor analysis to elevate the inherent qualities of matcha and create refined culinary experiences.

Brand Commitment

"Tsuri Kyoto" strives to communicate the intricate culture and aesthetic sensibility of matcha through high-quality confections. Their philosophy emphasizes not only the flavor but also the rich history that matcha carries, allowing patrons to savor an elevated tasting experience.

Launch Details

• - Product: 抹白 -MASSIRO- 3-piece box
• - Item Composition: Chocolate (cocoa butter, rice), sweet sake made from koji, wasanbon sugar, matcha, syrup, edible gold
• - Allergens: None from 28 specific items
• - Availability: Exclusive at JR Nagoya Takashimaya during the "2026 Amour du Chocolat" event, limited to 100 boxes per day
• - Sale Duration: January 16, 2026 - February 14, 2026
• - Price: 4,320 JPY (tax included)
• - Website for More Information: Amour du Chocolat

"抹白 -MASSIRO-" masterfully combines the familiar flavors of rice and matcha into a luxurious bonbon. It's a sweet expression of Japanese heritage crafted for the modern palate.

Conclusion

This innovative venture not only delights the taste buds but also invites everyone to appreciate the rich cultural narrative behind each bite of "MASSIRO". As we anticipate its limited release, it's a fantastic opportunity to experience a piece of Japan’s culinary ingenuity.