Hisense Display Technology Enhances VAR Experience at FIFA Club World Cup 2025™

Hisense Elevates the VAR Experience at FIFA Club World Cup 2025™

In an exciting showcase of advanced technology, Hisense is set to enhance the experience during the FIFA Club World Cup 2025™. The event will feature the world's premier display technology designed to serve officials in the video assistant referee (VAR) room at the International Broadcasting Centre (IBC). Hisense’s state-of-the-art screens not only provide a crystal-clear view of the games but also ensure immersive experiences that captivate audiences worldwide.

What is VAR?

The Video Assistant Referee (VAR) system is crucial in modern football, requiring outstanding visual standards. The screens used in VAR rooms must possess ultra-high definition capabilities, superior color accuracy, and real-time responsiveness. Hisense delivers all these elements, ensuring that every intricate detail of the matches is presented with unparalleled fidelity.

This year's FIFA event marks the first occasion that FIFA has granted exclusive branding rights for VAR screens to a partner, reinforcing Hisense's growing significance as a trusted supplier of professional imaging solutions in elite sports. Their commitment to technological excellence aligns perfectly with the demands of officiating at such a prestigious event.

Hisense's Presence at the Stadium

Hisense's involvement doesn't stop at the VAR rooms. The brand's presence will be evident inside the stadium as well, showcased on dynamic LED advertising boards and massive jumbotron displays. As fans cheer on their teams, messages such as "HISENSE 100" TV, "GLOBAL No. 1", and "#RGB-MiniLED TV" will stand out, emphasizing Hisense's dedication to innovation and leadership on a global scale.

These visuals not only reinforce Hisense's innovative spirit in display technology like the 100-inch televisions and cutting-edge RGB-MiniLED screens but also enhance viewer interaction and engagement at the event. While audiences enjoy the matches, Hisense strives to elevate their viewing experience, whether at the stadium, in the VAR room, or at home.

A Legacy of Excellence

Founded in 1969, Hisense has grown into a globally recognized leader in consumer electronics and home appliances, operating in over 160 countries. The company's commitment to delivering high-quality multimedia products, appliances, and smart IT solutions has earned them accolades in the industry. According to Omdia, Hisense ranks second in global TV shipments from 2022 to 2024 and dominates the market for TVs larger than 100 inches, holding the number one position from the first quarter of 2023 to early 2025.

As the first official partner of FIFA Club World Cup 2025™, Hisense embraces global sports partnerships as a way to connect with audiences around the world, and this event is a testament to their commitment. Their pioneering spirit in display technology brings sports fans closer to the action, making every viewing experience unforgettable.

Hisense’s continuous innovation and focus on high-performance products ensure that they will leave a lasting impact at the FIFA Club World Cup 2025™, showcasing their unwavering dedication to providing premium viewing experiences that keep the audience engaged and enthralled.