SHIELDÉ: Revolutionary Innerwear Launching on May 1st for a Cooler Summer Experience

Experience Summer Comfort Like Never Before with SHIELDÉ

As the summer heat intensifies, comfort can often feel elusive, particularly in the humid and sweltering climate of Japan. Knowing this, Toko Shoji Co., Ltd. is proud to announce the official launch of its innovative innerwear line, SHIELDÉ, on May 1st, 2026. With a focus on the idea that wearing the right clothes can keep you cooler, SHIELDÉ introduces a new perspective on summer apparel by prioritizing fabric that doesn’t retain heat over ones that only offer a cooling sensation.

Patented Heat-Radiating and Heat-Blocking Technology

SHIELDÉ boasts proprietary technology that balances heat-radiating and heat-blocking capabilities. Incorporating TERAX COOL® and NEO COLD®, our innovative materials are specially blended and printed to create a unique and comfortable wearing experience. The creation of these materials involves a meticulous process where powders are blended before printing, ensuring that the resulting fabric not only repels external heat but also effectively dissipates internal body heat. This groundbreaking technology empowers users to stay cool for extended periods throughout the humid summer.

A Hassle-Free Everyday Design

Tailoring to various lifestyles, the SHIELDÉ lifestyle line addresses the needs of daily wear—whether for commuting, outdoor excursions, or simply lounging indoors. Each piece is designed with the concept of ultimate wearability in mind, ensuring no constricting pressure or discomfort stands in the way of comfort. You can easily wear it all day, from morning meetings to evening outings, and still feel at ease.

Makuake Success and Upcoming Sales

Before the nationwide launch, SHIELDÉ garnered significant attention through a Makuake early supporter campaign that ran from February 27 to April 12, 2026. With a total support of approximately 1.59 million yen from 210 supporters, feedback highlighted the product's unique cooling aspect and long-lasting comfort as crucial features. Such positive response helped pave the way for the official rollout, signaling a new direction in cooling innerwear.

In addition, SHIELDÉ has a sport line set to launch on May 15, 2026, which has already seen support from over 270 backers and raised nearly 1.6 million yen. This line promises to bring the same revolutionary comfort to more active environments.

Availability

SHIELDÉ's lifestyle line will be available for purchase starting May 1st through the official online store TERAX SHOP and the TERAX × Merci Mimi official store on Rakuten Marketplace.

At Toko Shoji, we believe that clothing should enhance your living experience, especially in challenging weather conditions. Join us as we embrace the philosophy of wearing cooler this summer with SHIELDÉ. Don’t just cope with the heat; conquer it.