New RAKUYO Release
2025-10-06 02:13:11

Experience Tranquility with the New RAKUYO Stick Incense Release

Experience Tranquility with RAKUYO Stick Incense



Bridge and Blend, a prominent incense brand under Project Felicia, LLC, will launch its newest product, the RAKUYO stick incense, on October 6, 2025. This release will be available for pre-order on their official online shop, showcasing another unique creation from the acclaimed Six in Sense series.

Visit the Bridge and Blend Official Online Shop | RAKUYO Product Page

The RAKUYO stick incense features the same enchanting aromas as the corn-type incense that debuted globally on April 18, 2021, coinciding with National Incense Day. Based on customer demand for a stick option, this transformation has finally been realized, providing new ways to enjoy the pleasing scents.

The Six in Sense series has evolved to include different fragrances for each season, with RAKUYO completing the collection, bringing the total to six distinct aromas. The RAKUYO fragrance perfectly captures the essence of autumn’s quiet beauty, reminiscent of gently falling leaves, allowing users to experience a rich, layered scent that lingers gracefully in the air.

The Evolution of Stick Incense



Bridge and Blend prides itself on using only sustainable, natural materials, aiming to minimize waste while addressing the common problems associated with traditional stick incense. This includes ensuring a complete burn, which may not always happen with standard incense holders. To mitigate this, a specially designed incense ash (sold separately) will aid in achieving the best burning experience.

The brand has quickly gained popularity in the incense market, and the growing trend for versatile scents called for an innovative approach. The introduction of stick incense aligns with modern trends while staying true to its roots, delivering aromatic experiences that reflect the tranquility of autumn.

The unique character of RAKUYO presents a woody, spicy, and earthy profile, aiming to encapsulate the deepening autumn serenity while harking back to herbal practices from a millennium ago that have shaped Japan’s rich scented history. The similarities in scents between the corn-type and stick varieties, however, deliver surprisingly different experiences that are bound to intrigue fans.

Commitment to Quality and Sustainability



The Six in Sense series is inspired by the historical fragrances of the Heian period, all sustainably crafted using 100% natural ingredients, including precious agarwood (Jinko) as a key component. This commitment to authenticity and environmental consciousness shines throughout the product line.

Each incense stick embodies meticulous craftsmanship, blending modern efficiency and traditional handwork. The careful process led by seasoned scent artisans ensures that every aspect, from texture to fragrance, reflects pure dedication to the craft.

Innovative packaging adds another layer to this experience, utilizing upcycled rice paper to create a unique tactile sensation that evokes a sense of Japanese tradition. The packaging design features ancient patterns intertwined with modern elements representing the six fragrances of the collection in a harmonious layout.

Product Overview


  • - Product Name: RAKUYO Stick Incense
  • - Price: ¥2,970 (including tax)
  • - Scent Profile: Woody × Spicy × Earthy
  • - Burning Time: Approximately 20-30 minutes
  • - Scent Duration: Around 30-60 minutes, variable by space and conditions.

Usage Tips


The RAKUYO incense comes in convenient sizes, making them suitable for various occasions. To ensure full consumption of the material, using incense ash is highly recommended. Transform any small container, such as an unused teacup, into an incense holder filled with ash to effectively enjoy the fragrance.

Future Prospects


The RAKUYO stick incense completing the Six in Sense series opens new avenues for collaboration, particularly with hotels and concept shops both in Japan and internationally. Ongoing workshops will continue to introduce more people to the rich cultural heritage of scents passed down through centuries.

Bridge and Blend aims to blend tradition with modernity, bringing the tranquil experience of lighting incense into the fast-paced digital age, allowing individuals a moment to reconnect with history and serenity.

To discover the aromatic world of Bridge and Blend and the Six in Sense collection, you can visit their official website here.


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Topics Consumer Products & Retail)

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