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TENGA's 2024 Sexual Health Report: Revealing Insights

TENGA Healthcare, a company based in Chuo City, Tokyo, has released the findings of a significant nationwide survey involving nearly 20,000 participants, aimed at understanding sexual behaviors and attitudes in Japan. The results were made publicly available on September 10, 2026, through their official site.

The research, named the "TENGA Healthcare Japanese Sexual Health Report 2024," sheds light on issues that have traditionally been considered personal struggles, but are now understood as societal concerns. Special attention was drawn to how these issues manifest in sexual behaviors and attitudes. The survey revealed that a striking 63.8% of men engage in a behavior termed "strong grip" during masturbation, which involves applying excessive pressure while stimulating themselves. This action, noted for its divergence from actual sexual encounters, can lead to difficulties such as delayed ejaculation and other sexual function disorders.

Furthermore, when asked about their ideal insertion times, men cited an average of 19.1 minutes, whereas women preferred significantly shorter times—an average of just 11.6 minutes—resulting in a notable difference of around 8 minutes. An intriguing discovery was that nearly 40% of men indicated that they reference adult videos when considering sexual practices, while the opportunities for open discussions about sex with their partners remained limited.

The report aims to serve as foundational material reflecting the realities of sexual behavior and attitudes in contemporary Japan. By making these findings available alongside expert insights, TENGA Healthcare intends to foster awareness and education surrounding sexual health, which remains crucial in addressing knowledge gaps in society.

Understanding the Research Background

The increasing acceptance of diverse sexual identities and orientations in recent years has led to easier access to sexual information through digital media. Despite this, the proliferation of information has not equated to a solid foundation of reliable knowledge or guidelines needed for a healthy sexual life. Understanding sexual health is paramount for individual dignity and well-being; however, opportunities for systematic education on sexual behavior are still lacking.

TENGA Healthcare undertook this large-scale survey to uncover how sexual behaviors and attitudes are evolving within today's societal constructs. The data collected through this survey illuminates real changes in sexual behaviors, alongside underlying challenges that require recognition and approach.

Key Findings

1. High Incidence of Strong Grip: Potential Risks

The survey's findings indicated that a staggering two-thirds of male respondents engage in "strong grip" masturbation, a practice linked to potential delays in sexual performance. Notably, the prevalence of delayed ejaculation among sexually active males is documented at approximately 5.16%, revealing a common hurdle faced by many. Furthermore, many participants practicing strong grip rated their techniques as either "appropriate" or "somewhat appropriate," showcasing a concerning lack of awareness about the potential adverse effects.

2. Disparities in Ideal Insertion Times

The significant gap in ideal insertion times between genders highlights potential misunderstandings rooted in sexual expectations shaped by external influences such as adult videos. While over 30% of men desire insertion times exceeding 20 minutes, less than 10% of women share this preference. Moreover, a quarter of female respondents feel that five minutes is sufficient. This disparity not only reflects differences in sexual satisfaction expectations but also sheds light on the lack of communication between partners regarding their needs and hopes in sexual settings.

Implications and Responsibilities

The implications of these findings extend beyond mere statistics; they highlight the pressing need for open dialogue about sexual health. TENGA Healthcare's objective is not just to deliver products addressing sexual challenges, but also to prioritize education and support. By providing real data and fostering discussions about sexual health, the organization seeks to empower individuals to confront and understand their sexual well-being.

A Path Forward

With the insights from this comprehensive survey, TENGA Healthcare plans to engage deeply in the fields of health education, sexual wellness advocacy, and comprehensive support for individuals navigating their sexual experiences. TENGA’s commitment to transforming sexual health understanding is rooted in its mission to create a society where sexual anxiety and confusion can be diminished, facilitated by authentic and sensitive communication.

In conclusion, TENGA's 2024 Sexual Health Report serves as a crucial step towards realizing a more informed and health-focused approach to sexual behavior in Japan. For more detailed insights into the survey results, please visit TENGA Healthcare's official webpage.