Kewpie Launches Revamped Sesame Sauce for Easy Cooking with a New Design

Kewpie's Innovative Sesame Sauce Reimagined for Modern Cooks

Kewpie Corporation, based in Shibuya, Tokyo, has exciting news for culinary enthusiasts! Starting August 21, the company will release an upgraded version of its beloved Kewpie 3-Minute Cooking Sesame Sauce. This beloved product, which has been delighting taste buds for an impressive 37 years, boasts a renewed taste experience that reflects Kewpie's commitment to quality and consumer satisfaction.

New and Improved Flavor Profile

The sesame sauce has received a thoughtful recipe enhancement that increases the proportion of sesame ingredients, allowing for a deeper, richer flavor. Consumers can expect the nutty aroma and sweetness of sesame to beautifully complement their vegetables like never before!

In addition to the updated sesame content, the new formulation cleverly combines three different broths, elevating the natural flavors of your choice of vegetables. Whether you steam or microwave them, just toss in the sesame sauce, and you’re set with a delectable dish effortlessly.

Easy to Prepare Dishes

1. Enoki Mushroom with Sesame Sauce
2. Komatsuna with Aburaage Sesame Sauce
3. Carrot and Ham with Sesame Sauce

These simple combinations are perfect for busy consumers seeking convenience without sacrificing taste. With Kewpie's sesame sauce, it’s all about enhancing the natural flavors of your ingredients with minimal effort.

Catering to Modern Cooking Trends

As consumer interest shifts towards enjoying the cooking process itself, often termed as “process performance,” Kewpie aims to fulfill these evolving needs. The brand's mission remains to provide new culinary discoveries and joy that come with creating dishes, whether they are easy prep or require a bit more involvement.

By emphasizing enjoyment in the cooking journey, Kewpie is committed to ensuring that meal preparation is not only quick but also fulfilling. The newly designed packaging reflects this holistic approach. Featuring an image that encapsulates cooking tips and essential techniques, the completely revamped design aims to catch the eye and make the importance of Kewpie’s offerings distinctly recognizable.

Engaging and Seeking Feedback

Kewpie values consumer feedback, which has consistently highlighted the positive reception of their sesame sauce. The company is enthusiastic about expanding its Kewpie 3-Minute Cooking series across various supermarket aisles to make cooking easier and more delightful for everyone.

At Kewpie, exceptional taste and convenience go hand in hand. The company is dedicated to not only cutting down the time in the kitchen but also ensuring that customers experience the joy and satisfaction that arises from cooking with Kewpie products. Kewpie believes that every cooking experience can offer new insights and fun for everyone involved, making mealtime a special occasion.

Product Overview

Brand	Product Name	Content	Suggested Retail Price (tax excluded)	Shelf Life
------	-----	--	---------	---
Kewpie 3-Minute Cooking	Sesame Sauce	19g	¥100	12 months
Kewpie 3-Minute Cooking	Mustard Sauce	20g	¥100	12 months
Kewpie 3-Minute Cooking	Peanut Sauce	24g	¥100	7 months
Kewpie 3-Minute Cooking	Namul Sauce	16g	¥100	12 months

The enhanced flavor profile and aesthetic design mark a significant step forward in Kewpie's ongoing evolution. Their commitment to improving culinary experiences solidifies Kewpie's position as a staple in homes aiming for delicious, effortless meals. Stay tuned as Kewpie continues to innovate and delight!

Launch Date

The new sesame sauce and its alluring packaging will hit shelves nationwide on August 21, 2025.

Kewpie is excited to bring joy and discovery back to your kitchen!