#Japan #Saga #Tenzan Sake #JPC2026 #Daiichishiko

Celebrating Tenzan Sake's Milestone

Tenzan Sake, a revered sake brewery based in Saga Prefecture, Japan, proudly marks its 150th anniversary with the release of a special commemorative sake and its stunning packaging design. This design has gained notable recognition by winning the Alcohol Beverage Category Award at the 65th Japan Packaging Competition (JPC2026), organized by the Japan Printing Industry Association. This noteworthy achievement represents the first award for Daiichishiko Co., Ltd., who was responsible for the label and packaging design.

A Celebration Rooted in Tradition

The commemorative sake, titled "Tenzan 150th Anniversary Sake," reflects a deep connection to the local community of Oki City, where Tenzan Sake has been a longstanding entity. The sake bottle features a unique label created from the renowned 'Nao's Handmade Washi,' which has been produced in Saga for over 300 years. The label is elegantly cut to represent the majestic mountain range of Tenzan, which watches over the sake brewery.

Moreover, the packaging crafted from locally sourced Hinoki wood signifies the marriage of quality materials with craftsmanship. This wood is processed by the esteemed furniture manufacturer, Regunatec, based in Saga. The deep blue color featured prominently throughout the design, known as 'Tenzan Blue,' symbolizes the pristine waters sourced from the mid-slope of Tenzan, which are essential for the sake brewing process.

The winning design of the JPC2026 was celebrated not only for its aesthetic appeal and alignment with the brand's identity but also for effectively communicating the ethos and history of the Tenzan brewery. It serves as a reminder of the rich heritage and collaborative spirit of the local community that has supported Tenzan Sake over the years.

Sustainable Practices in Sake Production

As part of their commitment to sustainability, the Tenzan 150th Anniversary Sake utilizes alpha rice, which allows for the omission of the steaming process – a significant source of CO2 emissions in traditional sake brewing. This makes the commemorative sake not just a symbol of history but also a proactive step towards sustainable practices in the sake industry.

• - Product Name: Tenzan 150th Anniversary Sake
• - Price: 11,000 JPY (including tax) for 720ml
• - Availability: Primarily through the Tenzan Sake online store (https://tenzan-shuzo.shop-pro.jp/) and select retail outlets – limited quantities available.

About JPC2026

The Japan Packaging Competition (JPC) has been held since 1962 and highlights excellence in commercial packaging that meets the evolving needs of modern consumers. This year, out of 146 entries, 41 products were honored, showcasing the emerging trend towards innovative and socially responsible packaging solutions. More information on JPC2026 can be found at JPC website.

About Daiichishiko Co., Ltd.

Founded in 1946 and based in Kyoto, Daiichishiko specializes in planning, design, and packaging for a variety of products while adhering to the philosophy of supporting the branding and promotion needs of small and medium enterprises. They possess a rich history of evolving branding techniques, highlighted by their successful strategies in the 80s that encompassed complete shop branding for traditional confectionaries. The company's dedicated team consists largely of planners and designers who work diligently to offer comprehensive support, from design to manufacturing and logistics.

• - Official Website: Daiichishiko
• - Instagram: Daiichishiko Instagram
• - Special Page for Tenzan Sake: Tenzan Sake Special Page

As Tenzan Sake celebrates this notable milestone, the union of tradition, creativity, and sustainability stands at the forefront of its narrative, showcasing its commitment to both its heritage and future.