The Rise of Gaming as Japan's Core Industry: Insights from Gamer Business Expert Manabu Okayasu

The Emergence of Gaming as Japan's Core Industry

In recent years, gaming has transformed from a mere pastime into one of Japan's foundational industries. With the gaming market now valued at approximately 30 trillion yen globally, and over 2 trillion yen domestically, it has become evident that companies in this sector, such as Sony and Nintendo, hold more market value than their automotive counterparts. This immense growth signifies a shift, establishing gaming as a crucial component of Japan's economic framework.

The upcoming book, "Gamer Business: Understanding Gaming Culture for All Players and Professionals," authored by the prominent eSports journalist Manabu Okayasu, is set to be released on November 14, 2025, by Cross Media Publishing. Okayasu, who has an extensive background in game journalism with over 50 guidebooks to his credit, meticulously outlines the evolving structure of the gaming industry, providing insights into hit-making trends, and the interrelation of gaming with society.

The Background of the Publication

The relevance of gaming has grown beyond mere entertainment; it now acts as a vital infrastructure for everyday life. For instance, gaming is being utilized in health initiatives for seniors, promoting physical and cognitive well-being, and facilitating community engagement through eSports clubs for youth. This broadening application of gaming exemplifies its cultural significance, as described in Okayasu's work. By analyzing the evolution of the gaming sector over 45 years, Okayasu details how games have become ingrained in the fabric of modern life.

Key Highlights from the Book

1. Unpacking the Massive Market: The book sheds light on innovative business models driving today's gaming industry. It explains the mechanics behind the popular "free-to-play" revenue model and explores the necessity of non-paying users in sustaining the economy of the gaming ecosystem. Insight into lucrative aspects, such as the revenue potential of in-game purchases, will be discussed extensively.

2. Global IP Power and Media Mix Strategy: Learn how the Pokémon brand has outperformed iconic franchises like Hello Kitty and Mickey Mouse to take the top spot in the IP earnings ranking, garnering acclaim for Japanese game IPs. This segment will delve into the strategies that fuel the success of Japanese gaming properties worldwide, focusing on the potency of media mix campaigns.

3. Transforming Society Through Gaming: The text examines how eSports is reshaping societal norms, contributing to regional revitalization, and advancing health awareness among older citizens. Furthermore, it will address futuristic themes including AI and Mixed Reality (MR), highlighting how gamification could revolutionize traditional professional fields and learning environments.

Who Should Read This Book?

- Anyone who enjoys playing or watching games.
- Job seekers considering a career in the gaming industry.
- Business professionals from other sectors contemplating entry into gaming.
- Educators looking to incorporate eSports into school curriculums.
- Officials involved in regional development initiatives.

Structure of the Book

- Introduction: Gaming as a Pillar of Modern Life
- Chapter 1: Lessons from Global Hits: Gaming Business Overview
- Chapter 2: Insights from Famicon: Arcade & Consumer Gaming
- Chapter 3: Learnings from Games like 'Monster Strike': PC & Mobile Worlds
- Chapter 4: Business Models Explained: “Free-to-Play” Mechanisms
- Chapter 5: Indie Games and Global Expansion
- Chapter 6: Understanding IP Business Through 'Pokémon'
- Chapter 7: The E-Sports Phenomenon
- Chapter 8: Embracing Diversity through Senior Gamers' Experiences
- Chapter 9: Future Prospects with AI and MR
- Conclusion: Enriching the World Beyond Entertainment

Author Profile

Manabu Okayasu is an esteemed eSports journalist who transitioned from editorial work in gaming publications to freelance writing. He explores diverse topics within eSports, including legal challenges and market dynamics, and has contributed to various gaming magazines and authored over 50 guidebooks. His recent works include titles focusing on the broader eSports ecosystem and insights into the gaming industry overall.