High Noon Issues Recall for Vodka Seltzer Beach Pack Due to Labeling Error

High Noon Announces Product Recall



High Noon, a well-known brand in the alcoholic beverage industry, recently made headlines with an important recall concerning its High Noon Beach Variety packs. The recall affects specific production lots of these packs that consist of 12-ounce cans. The issue emerged when it was discovered that some cans, intended to be sold as CELSIUS® ASTRO VIBE™ Energy Drinks, were inadvertently filled with vodka seltzer.

The Details of the Recall



The recall is primarily focused on two production lots of High Noon Beach Variety packs. These packs, which contain a variety of flavors, were shipped between July 21 and July 23, 2025, to distributors across seven states, including Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. Although no illnesses or adverse reactions have been reported from this mix-up, High Noon is taking the precautionary action of ensuring consumer safety.

Affected Products


The specific details related to the affected High Noon products are outlined as follows:
  • - Product Description: High Noon Beach Variety Packs (12-pack, 12 fluid ounces), featuring silver lids.
  • - High Noon UPC: 085000040065
  • - Lot Codes:
- L CCC 17JL25 1400 to L CCC 17JL25 2359
- L CCC 18JL25 0000 to L CCC 18JL25 0300

In addition, the CELSIUS ASTRO VIBE Energy Drink cans that were affected are identifiable by their silver lids instead of the typical black lids. Consumers can identify these cans by the following details:
  • - CELSIUS UPC: 8 89392 00134 1
  • - Lot Codes: L CCB 02JL25 255 to L CCB 02JL25 311.

Consumer Guidance


Consumers who may have purchased the affected High Noon Beach Variety packs or the mislabeled CELSIUS ASTRO VIBE Energy Drink are strongly advised to check the lot codes on their cans. To avoid accidental alcohol consumption, it is crucial that any cans bearing the identified lot codes be discarded without consumption.

High Noon has set up a dedicated Consumer Relations team to handle inquiries and assist anyone impacted by this recall. They can be reached at [email protected] for further guidance regarding refunds and the next steps for those affected by this mistake.

The Reason Behind the Recall


The root cause of this mix-up appears to stem from a shared packaging supplier who mistakenly delivered empty cans to High Noon, leading to this unfortunate error. In a proactive measure, High Noon is working closely with the U.S. Food and Drug Administration (FDA) and the Alcohol and Tobacco Tax and Trade Bureau (TTB) to ensure that consumer safety is prioritized.

Conclusion


Recalls such as this serve as a crucial reminder of the importance of accurate labeling within the beverage industry. As High Noon navigates this situation, they remain committed to maintaining high standards of safety and transparency, ensuring their consumers are well-informed and protected. Consumers are encouraged to stay tuned for further updates, as High Noon continues to address this issue and rectify the situation promptly.

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.