Milk-Bone® Celebrates Friendship with Krypto in New Superman Film Collaboration

Milk-Bone® Unleashes a Super Treat for Dogs with Superman Collaboration

In a groundbreaking collaboration, Milk-Bone® is thrilled to announce the launch of the Milk-Bone® SUPERMAN™ Box, just in time for the much-anticipated Superman movie set to hit theaters in July 2025. This exciting initiative not only highlights the long-standing bond between dogs and their owners but also pays homage to Superman’s loyal canine companion, Krypto the Superdog.

The limited-edition Milk-Bone® SUPERMAN™ Box will feature stunning packaging adorned with iconic Superman artwork, capturing the essence of the beloved superhero. Packed with 24 ounces of classic Milk-Bone® dog biscuits, these treats are made to celebrate and delight not just dogs, but their human companions as well. The charming design is a treat for the eyes, making it a perfect gift for pet lovers who want to make every treat time feel extraordinary.

In a delightful twist, the collaboration also includes the distribution of a limited-edition comic book inspired by Krypto’s adventures, adding an extra layer of engagement for fans of all ages. This special addition encourages pet parents to bond with their furry friends in a fun and interactive way, reminding them that every day can be a super day with a pet by your side.

Gail Hollander, CMO at J.M. Smucker, expressed her excitement about this special collaboration, saying, “For over a century, Milk-Bone® has been trusted to help pet parents make everyday moments with their dogs feel extraordinary. Now, with the SUPERMAN partnership, Milk-Bone® is honoring the strength, loyalty, and love that our four-legged companions show us every day.” This statement perfectly encapsulates the mission of Milk-Bone®: to elevate the bond between pets and their humans through special products and experiences.

Whether you’re enjoying a sunny afternoon stroll to the park or getting cozy on the couch for a movie night together, Milk-Bone® is here for every precious moment spent with your dog. This collaboration emphasizes the universal truth that every dog embodies a superhero-like spirit, ready to support their families blindly with unconditional love and joy.

The Milk-Bone® SUPERMAN™ Box will be available at major retailers and online starting in May 2025, right in time for the film's theatrical release. Moreover, fans can eagerly anticipate seeing Superman take flight in theaters and IMAX® across the country on July 11, 2025.

For more details about this exciting offer and the upcoming movie, pet lovers can visit Milk-Bone.com/Superman. This collaboration heralds a new opportunity for pet-themed entertainment, blending the realms of film and pet care in a delightful, engaging way.

In conclusion, this limited-edition treat representation captures the spirit of both Superman and Krypto, making it a must-have for pet owners this summer. Get ready to celebrate your pup’s superhero vibes and indulge them with treats that recognize their remarkable presence in our lives.