#USA #New York #Experience Optimization #AB Tasty #One Platform

AB Tasty Launches One Platform for Customer Journey Optimization

AB Tasty, a global leader in experience optimization, has recently announced the introduction of its unified solution, known as One Platform. This innovative platform is designed to enhance how marketing and product teams participate in optimizing customer journeys, offering a comprehensive set of features for client-side and server-side experiments.

One Platform combines various functionalities that allow digital teams to tailor each customer experience securely, rapidly, and reliably. The platform merges AB Tasty's Feature Experimentation and Rollouts capabilities with its renowned no-code experimentation suite into a singular workflow. This streamline facilitates the testing, validating, and launching of digital experiences on a large scale, minimizing implementation risks while demonstrating impact and ensuring consistency across diverse channels and devices.

Features of One Platform

1. Phased Rollouts

Team members can validate features with controlled releases, significantly reducing potential risks associated with new implementations.

2. Cross-Stack Experiments

Performance can be evaluated across backend systems, web platforms, and mobile applications, ensuring a holistic view of the customer experience.

3. Unified Customer Journeys

Teams can execute consistent tests and personalizations from a central location, streamlining workflows and ensuring that the customer experience remains cohesive.

4. AI-Powered Insights

The platform empowers teams to optimize user experiences based on understanding user sentiments and intentions, enhancing personalization efforts.

5. Developer-Friendly Workflows

Retaining control is easier with powerful APIs, real-time monitoring, and rollback functionalities, allowing developers to manage experiments efficiently.

Closing the Gaps

Rémi Aubert, co-founder and CEO of AB Tasty, expressed, “Fragmented tools have forced teams into silos, leading to disruptions and ineffective tests. One Platform bridges the gap between product, marketing, and development teams by providing a consolidated space for experimentation, personalization, and feature management.” This initiative sets a new benchmark for how teams can efficiently test, iterate, and optimize digital experiences.

One Platform represents the ongoing growth trajectory of AB Tasty in the digital experience market. It builds on recent milestones such as the acquisition of EmotionsAI in 2023, an expansion into recommendation and merchandising sectors in 2024, and ongoing innovations in personalization and AI, all aimed at propelling partners toward rapid growth.

Alix de Sagazan, co-founder and COO, shared insights on their mission: “Our goal has always been to accelerate innovation with confidence. By unifying client-side and server-side experiments into one platform, we enable digital teams to focus on results, minimize deployment risks, and create customer value faster than ever.”

Cultivating a Culture of Experimentation

With the implementation of One Platform, teams can cultivate an environment where experimentation thrives—each test and insight brings them closer to remarkable possibilities.

For more information on One Platform, visit AB Tasty’s website.

About AB Tasty

Founded in 2013, AB Tasty has become a globally recognized provider of AI-driven user experience optimization solutions. Their platform supports brands through personalization, experimentation, recommendations, and search functionalities, including the only solution that incorporates emotion-based segmentation to enhance user experiences on websites and mobile applications. With a single integrated platform, AB Tasty offers web and API-based solutions that help businesses align their digital and e-commerce teams towards achieving revenue goals. Their client portfolio includes industry leaders like Kering, McDonald’s, Ulta Beauty, L’Oréal, Disneyland Paris, and LVMH, with twelve offices across North America, Europe, and the Asia-Pacific region. Learn more at www.abtasty.com.