AI Revolution in BtoB Sales
2026-04-28 08:19:42

Transforming BtoB Sales with AI: Insights from DynaMeet at MarkeZine Day 2026 Online

Transforming BtoB Sales with AI: Insights from DynaMeet



On May 21, 2026, Takumi Sawano, Co-Founder and CRO of DynaMeet, will be participating in an online event called MarkeZine Day 2026, organized by Shoei-sha. Sawano will present during session S-3, which takes place from 11:40 to 12:10. The session focuses on the emerging role of AI in BtoB sales, particularly through the lens of AI-driven Sales Development Representatives (AI SDR).

Background: The Challenge of Lead Management in BtoB Sales


A significant issue plaguing BtoB sales teams is the phenomenon of “lead neglect.” Many leads gathered through online forms end up being abandoned without converting into deals. Delays in follow-up and one-size-fits-all communication approaches can diminish the interest of potential customers, resulting in missed opportunities for many businesses.

This reality has led to an increased focus on innovative approaches to tackle this issue, one of which is the emergence of AI SDR. This concept refers to the automation and replacement of traditional SDR tasks, such as initial lead responses, nurturing, and setting up meetings, by AI agents. This transformative approach aims to optimize the engagement process, enabling businesses to turn more leads into successful sales conversations.

Session Overview


In his upcoming presentation, Sawano plans to share practical insights based on DynaMeet's own AI-driven platform, Meeton ai. He will delve into the design philosophy behind AI SDR, essential considerations during its introduction, and specific methods for automating lead response and scheduling discussions.

Key Takeaways for Session Attendees

Participants can expect to gain valuable insights, including:
  • - Understanding AI SDR: What AI SDR is, how it differs from traditional SDR tasks, and the mechanism for automating lead engagement and meeting arrangements.
  • - Practical Insights on AI SDR Implementation: Tips and performance metrics derived from the case studies of Meeton ai.
  • - The Future of Sales Organizations in the Age of AI: An exploration of roles divided between humans and AI, along with essential changes marketers should note.

Speaker Profile


Takumi Sawano, Co-CEO and CRO of DynaMeet, brings a wealth of experience from renowned SaaS companies including Salesforce, Darktrace, and Meltwater. He held leadership roles such as Japan and Asia-Pacific Enablement Head at Darktrace and Sales Director at Meltwater. He co-founded DynaMeet in September 2024, focusing on leveraging AI agents to automate the lead acquisition process from dialogues with web visitors to calendar bookings through their platform, Meeton ai. With insights from his experience in building sales organizations in the SaaS sector and practical use of AI agents, Sawano is actively working to transform the BtoB sales landscape.

Company Overview


DynaMeet, based in Shibuya, Tokyo, specializes in developing and offering the AI sales acquisition platform, Meeton ai. The company aims to enhance BtoB sales through innovative technology solutions, promoting efficiency in lead management and sales processes.

For more details about the event and to register, visit: MarkeZine Day 2026


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Topics Business Technology)

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