SALOMON's Long-Term Commitment Takes Trail Running in China to New Heights

SALOMON's Commitment to Trail Running in China

SALOMON, a leading name in trail running, has made significant strides in establishing a strong presence and commitment to the sport in China. The recent TsaiGu Trail 2025 is a testament to this dedication, as the brand’s athletes dominated various categories, securing top positions across the men's and women's divisions in the 25K, 50K, and 105K races. This success reflects SALOMON’s decade-long investment in the Chinese trail running ecosystem, which continues to grow and flourish under its guidance.

The Birth of a Trail Running Powerhouse

The foundation of SALOMON’s success in China can be traced back to strategic initiatives aimed at nurturing local talent. The “Lighthouse Initiative” stands out as a pivotal program designed to offer structured support to athletes, from elite training camps to community development. This comprehensive approach has transformed the landscape of trail running in China, and the results speak for themselves.

For instance, Fan Banglin, a 20-year-old athlete identified through SALOMON's talent program, set a new course record of 4:14:33 to win the 50K event. Moreover, Zhang Huohua, an athlete supported by SALOMON since 2021, clinched his third championship title after winning the 105K race. Another success story is Chi Lingjie, who transitioned from marathon running to trail racing with the help of SALOMON’s professional training plans, achieving remarkable results throughout the year.

Building a Legacy through Investment

SALOMON's commitment is reflected in its holistic ecosystem approach, which encompasses advanced international training methodologies tailored for aspiring athletes. By creating pathways for local talents to achieve professional status, SALOMON is not just sponsoring runners; it is partnering with them on their journey to excellence. The brand's dominance in market data highlights that it is now the leading shoe brand at crucial events, including the Golden Trail World Series in Jinshanling and the TsaiGu Trail, showcasing the competitive edge of its product lineup.

A Global Vision with Local Impact

The success of SALOMON in China is also mirrored by its worldwide athlete development philosophy, which aims to produce champions both locally and globally. Elite athletes like Rémi Bonnet and Courtney Dauwalter exemplify this global commitment, with their careers enriched through SALOMON's resources in performance innovation and sports science. This unwavering support extends to athletes through various stages of their careers, exemplified by François D'Haene, who made a successful return after an injury, thanks to SALOMON’s continuous backing.