Taco Bell’s Nostalgic Y2K Menu Returns
Taco Bell is turning back the clock to the early 2000s with the launch of its Decades Y2K Menu, set to unveil on September 9, 2025. This menu is designed to evoke memories and excitement about one of the most celebrated eras in fast food history. Customers can enjoy a selection of fan-favorite items for $3 or less, including classics like the
Cool Ranch® Doritos® Locos Tacos,
7-Layer Burrito,
Chili Cheese Burrito, and the
Double Decker Taco.
Menu Highlights
Among these favorites, the
Caramel Apple Empanada will have an exclusive early release for Taco Bell Rewards members from September 2-8. Releasing beloved items at such budget-friendly prices has sparked immense enthusiasm among loyal fans, many of whom have relentlessly campaigned for the return of these menu staples.
“The 2000s were not just about the food; they were about a culture that blended fun, flavor, and bold styles. Taco Bell is honoring that legacy through this menu,” said Taco Bell’s Chief Marketing Officer, Taylor Montgomery.
Merch and Collaborations
In addition to the menu, fans can enjoy unique merchandise linked to this celebration. Collaborating with Ed Hardy, Taco Bell will drop exclusive merchandise including hats, digital watches, and vintage t-shirts in limited quantities during special weekly Tuesday drops from September 2 through September 16. Fans are encouraged to act quickly as supplies are limited; for example:
- - September 2: Ed Hardy hats at 2 PM PT, only 500 available.
- - September 9: A chance to grab one of 500 digitally themed watches at 2 PM PT.
- - September 16: Vintage-style Decades Y2K T-Shirts again at 2 PM PT for 500 lucky winners.
A Memorable Party
Taco Bell will also host a one-night-only Decades Y2K Party in Los Angeles featuring Grammy-winning artist Lil Jon, tapping into the party vibe of the early 2000s. Attendees will be the first to taste the full Decades Y2K Menu, solidifying the event as a memorable tribute to the era.
At the heart of this celebration is the
Crunchkin, Taco Bell's new in-app digital pet inspired by its iconic menu items. The Crunchkin is designed to engage fans by rewarding them for participating in challenges linked to menu purchases, fostering an interactive experience that encourages fun and creativity.
Menu Item Details
The revival of these menu items demonstrates Taco Bell’s commitment to customer satisfaction:
- - Cool Ranch® Doritos® Locos Tacos: This fan-favorite taco features a shell made from crunchy, tangy Cool Ranch Doritos for just $2.49.
- - Double Decker Taco: A crunchy taco shell surrounded by a soft tortilla slapped with beans, priced at $2.49, which gained massive popularity since its debut.
- - 7-Layer Burrito: Packed with refried beans, seasoned rice, guacamole, and more, all for only $2.49, a vegetarian staple loved by many.
- - Chili Cheese Burrito: A hearty burrito with chili and cheese for $2.99, now returning due to popular demand.
- - Caramel Apple Empanada: A golden pastry filled with apple and caramel delights for $2.99, returning after immense fan requests.
This nostalgic event not only caters to the cravings for signature tastes but also captures the spirit of the era, tuning in to the culture of the early 2000s and its beloved characteristics.
Taco Bell has successfully cultivated a nostalgic experience that goes beyond food to create a fuller cultural moment for its fans. As excitement builds for the launch of the Decades Y2K Menu, Taco Bell invites everyone to relive those joyful days, encourage participation in special events, and celebrate nostalgia.
To join in on the fun, download the Taco Bell app and follow @TacoBell to stay updated on the Decades Y2K Menu and merchandise opportunities. Don't miss out on this limited-time experience!