Way Partners with Hyatt to Elevate Guest Experiences and Loyalty Programs Globally

Introduction

Way, recognized as a leading experiential platform for major enterprise brands, has made a significant announcement regarding its collaboration with Hyatt. This partnership spans numerous hotels and resorts globally, aiming to enhance guest experiences and streamline loyalty program offerings for World of Hyatt members.

Enhancing Guest Experiences

The integration of Way's platform into Hyatt's digital ecosystem is designed to unify various experiences and additional offers associated with Hyatt's loyalty program. Members of the World of Hyatt can now discover and book memorable moments relevant to their stays, which is expected to create a more engaging and personalized journey for guests.

Arlie Sisson, Senior Vice President and Global Chief Digital Officer at Hyatt, expressed that the collaboration was pivotal in their search for a brand-appropriate platform. "Way's platform stands out for its superior front-end design and its open API suite allows our digital teams to create tailored integrations and features, enhancing operations and enriching guest interactions across all touch points."

A Unique Integration

This innovative initiative gives World of Hyatt members the opportunity to earn and redeem points on various additional offers booked through Hyatt's official channels. Whether guests are looking to participate in local events or indulge in unique experiences, the new Way-powered services cater to diverse interests. For instance, exclusive events like the Harvest Winemaker Dinner can now be seamlessly integrated, further promoting revenue avenues.

Additionally, the platform facilitates booking for limited-time experiences and auctions where members can bid their points for exclusive access to major events, enhancing the allure of the loyalty program. It promotes health-focused experiences, prioritizing well-being in travel.

The Technology Behind the Experience

Way's platform is geared for scalability, featuring real-time translation in numerous languages and support for over 100 currencies, making it suitable for a global audience. By offering more than 25 payment methods and advanced data accessibility, Hyatt can efficiently implement its expansive strategy on an international scale.

Michael Stocker, co-founder and CEO of Way, stated, "Enabling global brands to deliver exceptional experiences at scale is what we strive for. Our platform operates discreetly in the background, addressing the intricate needs of enterprises while maintaining brand integrity and enhancing customer experiences."

Future Prospects

The strategic collaboration defines a new standard for experiential travel, integrating experiences, ancillary revenue, and loyalty programs into one platform. The wide range of offerings at participating Hyatt hotels ensures that guests not only enjoy stays but also embark on a journey that encompasses local culture, unique education, and craftsmanship.

As Way continues to expand its scope, this partnership with Hyatt represents a step into a larger world of experiential opportunities and significant revenue generation for hospitality brands. With this collaborative approach, both entities aim to cater to the refined demands of modern travelers who seek more than just accommodations.

Conclusion

In conclusion, the partnership between Way and Hyatt reshapes the landscape of loyalty in hospitality. By leveraging technology and mutual expertise, both companies are poised to set new benchmarks in guest experience, providing customers an enriched travel journey that aligns seamlessly with their expectations and aspirations. As they continue to roll out these features internationally, guests can anticipate elevated service and engagement during their hotel stays. This collaboration is set to not only boost customer loyalty but to redefine the immersive experience in hotel and tourism sectors, making it a significant talking point in the industry.