Promoting Japan's Train Etiquette for International Travelers in 2026

Promoting Japan's Train Etiquette for International Travelers

In a significant step towards improving the travel experience for international visitors, the Japan Private Railway Association (JPRA) has initiated the broadcasting of train etiquette videos since January 2026. This initiative, aimed at fostering a welcoming environment for inbound tourism, has been implemented in collaboration with major stakeholders, utilizing platforms such as All Nippon Airways (ANA) flights and Kansai International Airport.

The pandemic severely impacted the railway sector, leading to a decline in passenger demand. However, as the situation gradually improves, the JPRA is optimistic about a resurgence in international travelers. To ensure a seamless and enjoyable travel experience, the association is focusing on educating both foreign visitors and Japanese citizens about proper train etiquette.

The Importance of Train Etiquette Videos

One of the key features of this initiative is the production of an informative video in English, highlighting essential train etiquette. This video covers various aspects of train behavior, including:

- Proper boarding and alighting manners
- Guidelines for handling luggage on trains
- Appropriate conversation volume while onboard

Using a combination of live-action footage, animations, and engaging narration, the video aims to present these guidelines in a simple and entertaining manner, making it accessible for travelers from diverse backgrounds.

Broadcast Locations and Schedule

The videos are scheduled to be broadcasted at several major locations, reaching a wide audience of travelers. Here are the details:

Chubu Centrair International Airport

- Location: 4th Floor Event Plaza SORA Vision, Terminal 1
- Broadcast Period: March 1, 2026 - April 30, 2026

Narita International Airport

- Locations: 1st Floor Terminal 1, 1st Floor Terminal 2
- Broadcast Period: March 2, 2026 - September 30, 2026

JR East N'EX (Narita Express)

- Location: Inside N'EX train cars
- Broadcast Period: April 1, 2026 - April 30, 2026

Haneda Airport

- Location: 2nd Floor Arrival Hall, Terminal 3
- Broadcast Period: April 16, 2026 - June 30, 2026

Expanding Reach Beyond Member Companies

In a bid to maximize the effectiveness of this campaign, the JPRA is not only distributing these videos to member companies but is also making efforts to disseminate them widely among non-member organizations. The goal is to ensure that everyone, regardless of their affiliation with the railway industry, has access to this vital information.

By promoting a culture of awareness and respect regarding train etiquette, the JPRA aims to enhance the travel experience for both international tourists and Japanese customers. This initiative is expected to lead to an increase in repeat visits from foreign travelers, as well as a more harmonious environment for all railway users. The association believes that these efforts will significantly contribute to the sustainable development of inbound tourism in Japan.

Through effective communication and education, the Japan Private Railway Association hopes to pave the way for a more pleasant and insightful journey for every passenger. This initiative not only represents a commitment to enhancing travel etiquette but also reflects a broader goal of creating a welcoming atmosphere in Japan’s railways, ensuring that every traveler feels respected and valued. As the world continues to recover from the pandemic, such initiatives are timely and crucial for the resurgence of international travel in Japan.