HONOR Expands Android OS Support for Magic Series to Seven Years

HONOR Sets a New Standard for Smartphone Longevity

In a move that is set to transform the smartphone market, HONOR has announced that it will provide seven years of Android operating system and security updates for its flagship Magic series of devices. This initiative, dubbed the HONOR ALPHA PLAN, was introduced at the Mobile World Congress (MWC) 2025 in Barcelona, Spain. The announcement positions HONOR as a leader in consumer-centric technology in a competitive landscape, providing customers with extended support unlike any other in the industry.

Beginning with the HONOR Magic7 Pro, this policy aims to deliver comprehensive updates for its premium devices, ensuring users remain up-to-date with the latest AI innovations and security improvements over an extended lifespan. James Li, CEO of HONOR, emphasized that this commitment underscores the brand's focus on placing customers' needs at the forefront. The HONOR ALPHA PLAN is designed to transition the company from being solely a smartphone manufacturer to a global leader in the AI device ecosystem.

The Importance of Extended Software Support

In light of growing environmental concerns and the push for sustainable technology, HONOR’s initiative not only benefits users by providing access to newer features but also contributes to reducing electronic waste. By prolonging the lifespan of devices, HONOR aims to encourage consumers to keep their smartphones longer, reducing the necessity for frequent replacements and fostering an eco-friendly approach to tech consumption.

HONOR’s strategy is expected to inspire other industry players to follow suit, thus widening the scope of modern smartphone usage. The company hopes that by setting this precedent, it will facilitate an industry-wide commitment to sustainability and consumer value.

Experience the Latest Innovations

With the promise of long-term updates, users of the HONOR Magic series can enjoy features that evolve as technology does, without the usual anxiety of obsolescence. The updates, which commence in EU markets, will not just cover the standard operating system upgrades, but also include security enhancements to protect consumers as they navigate an increasingly digital world.

Furthermore, HONOR's pledge is particularly significant for its flagship models, such as the upright and foldable phones, marking a milestone in smartphone history. HONOR also acknowledges that this support does not extend to devices in the HONOR Magic Lite series, thereby maintaining a clear distinction in its product offerings.

What's Next for HONOR?

The company outlines its ambitious vision through the three-tiered HONOR ALPHA PLAN, which aims to usher in a new intelligent world that maximizes human potential through shared values. This includes creating a robust and open ecosystem where technology serves as a bridge rather than a barrier.

With consumer interests being paramount, HONOR is committed to delivering not just devices, but also services that exceed consumer expectations both now and into the future. The extended support period stands as a beacon for consumers, showcasing the brand’s dedication to providing exceptional value and fostering trust within its user base.

Overall, the announcement of seven years of updates marks a significant shift in the smartphone landscape, setting a new bar for customer support and sustainability. As HONOR rolls out more details on the ALPHA PLAN and its future models, consumers can look forward to a more secure and enriching smartphone experience.