#Japan #Tokyo #Ajinomoto AGF #Coffee Stick #Premium Blend

New Coffee Offerings from Ajinomoto AGF

In an exciting development for coffee enthusiasts, Ajinomoto AGF Inc., under the leadership of CEO Kenji Shimamoto, is set to launch new flavors in their highly regarded “Chotto Zeitaku na Kohiten®” Coffee Stick series. Starting September 1, 2026, consumers across Japan will be able to delight in the Rich Blend and Mild Blend flavors, while the Quick Break variant will be available exclusively at convenience stores.

Expanding Market Presence

The stick black coffee market has seen impressive growth, boasting a sales increase of approximately 218% from October 2025 to March 2026 compared to the same period in 2021, excluding home delivery and online sales. This surge highlights a robust demand for convenient yet high-quality coffee solutions. During this period, the “Chotto Zeitaku na Kohiten®” Coffee Stick series has led the market with an impressive sales growth of about 268%, driven by their recent advertisement campaign titled “Kono Ippon de” (With this One Stick). The campaign emphasizes the ease of enjoying café-quality coffee simply by adding hot water, appealing to busy individuals who still wish to enjoy a rich coffee experience.

Introducing New Flavors

To meet the growing consumer preferences and enhance their product line, Ajinomoto AGF has decided to renew the packaging of the immensely popular Special Blend while simultaneously introducing the Rich Blend and Mild Blend. The Rich Blend is crafted to deliver a well-rounded flavor profile with subtle sweetness complemented by a sweet, rich aroma. Meanwhile, the Mild Blend brings a vibrant sweetness and fragrance reminiscent of fresh fruit, making it perfect for those who prefer a lighter taste.

Furthermore, the Quick Break option is designed especially for busy professionals. This variant offers the deep, rich flavor and divine aroma of high-quality coffee, providing a perfect pick-me-up during work breaks. It is formulated for quick preparation, reinforcing Ajinomoto AGF’s commitment to supporting working individuals in their fast-paced lives.

Product Lines Overview

1. Product Details

The “Chotto Zeitaku na Kohiten®” stick coffee series features:

• - Special Blend: 2g x 22 sticks
• - Rich Blend: 2g x 22 sticks
• - Mild Blend: 2g x 22 sticks
• - Quick Break: 2g x 8 sticks

2. Key Features

• - Special Blend offers a bold, rich flavor and aroma.
• - Rich Blend presents a soft acidity paired with sweetness, in a delightful stick form.
• - Mild Blend showcases a refreshing sweetness reminiscent of vibrant fruits.
• - Quick Break ensures a quick yet indulgent coffee experience, suitable for any time.

3. Price

• - Open Pricing

4. Release Dates

• - Gradual transition starting late August 2026 for the first batch, with all varieties available from September 1, 2026.

5. Availability

• - Rich Blend and Mild Blend will be available nationwide while the Quick Break will be exclusively at convenience stores.

6. Customer Queries

For any inquiries, customers can contact the customer support at 0120-17-8651.

Conclusion

The “Chotto Zeitaku na Kohiten®” series continues to revolutionize convenience in the coffee market, enabling coffee lovers to immerse themselves in café-quality experiences from the comfort of their homes or workplaces. As 2026 unfolds, enthusiasts can look forward to enjoying these thoughtfully crafted flavors, whether they favor deep richness or mild sweetness, with just the addition of hot water.

Experience the refined taste of coffee like never before with Ajinomoto AGF's innovative offerings!