BRP's Design and Innovation Team Awarded Red Dot Design Team of the Year 2025

BRP's Design and Innovation Team Crowned Red Dot Design Team of the Year 2025

Valcourt, Quebec – May 20, 2025 – BRP Inc. (TSX: DOO; NASDAQ: DOOO), the global leader in powersports products, proudly announced that its Design and Innovation team has been awarded the prestigious title of “Red Dot Design Team of the Year 2025.” This renowned accolade, presented since 1988, honors design departments that have significantly influenced their industries through innovative design. Previous awardees include prestigious names such as Ferrari, Thule, Apple, and Studio F. A. Porsche.

Under the visionary leadership of Denys Lapointe, Chief Design Officer, the BRP team has continually challenged and redefined conventions with forward-thinking ideas and bold creativity. The design philosophy at BRP aims to create extraordinary and transformative products, enabling entirely new experiences for users whether they are on roads, trails, rivers, or snowy terrains.

"Celebrating my 40th work anniversary alongside such an extraordinary recognition for my team is simply unparalleled. Leading 135 multidisciplinary design experts from 21 countries, I draw inspiration and immense pride daily from this diversity," expressed Denys Lapointe. He emphasized that the unique aspect of their team lies not just in their exceptional talent, but in how they motivate each other to push beyond their limits.

Lapointe noted, "We share the conviction that design has the power to change the world, and we translate that belief into action every day."

José Boisjoli, President and CEO of BRP, also praised the team’s commitment and creative spirit, stating, "I thank Denys Lapointe and the entire team for their tireless dedication and the creative pioneering spirit they embody. They design products that transform markets, drive BRP’s growth, and inspire our entire organization. This award is a strong testament to the innovative strength and outstanding cooperation of a team that consistently challenges the status quo and creates exceptional customer experiences."

Professor Dr. Peter Zec, founder and CEO of Red Dot, commended BRP by stating, "With a consistent user-centered design philosophy, the BRP Design and Innovation Team has developed vehicles that meld technological innovation with emotional fascination for years. Under Denys Lapointe’s long-term leadership, a deeply rooted design culture has been established at BRP, positioning the company as an industry leader. Being named 'Red Dot Design Team of the Year 2025' is a well-deserved recognition of this consistent excellence. Congratulations to the entire team!"

Over the years, BRP has amassed a remarkable collection of design accolades, including 56 Red Dot Awards. The latest title cannot be obtained through an application; it is exclusively awarded to teams that continually impress through outstanding innovation, design quality, and creative excellence.

On July 8, 2025, BRP will officially receive the award at the Red Dot Gala in Essen, following which the Red Dot Design Museum will host a special exhibition showcasing BRP’s products and the design process behind them until mid-August.

About BRP
BRP Inc. is a global leader in the world of power sports products, propulsion systems, and boats. Its business is built on over 80 years of ingenuity and intense customer focus. BRP boasts a portfolio of industry-leading and distinctive brands, including Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft and pontoons, Can-Am on-road and off-road vehicles, Quintrex boats, Manitou pontoons, and Rotax marine propulsion systems as well as Rotax engines for karts and sports aircraft. BRP enables thrilling adventures on land, water, and in the air. Alongside its product lines, the company offers a unique range of parts, accessories, and clothing to enhance the optimal riding experience.

BRP pursues a strategy of responsible growth, developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP reports an annual revenue of CAD 7.8 billion, with operations in over 130 countries and approximately 16,500 highly skilled and dedicated employees as of January 31, 2025.