#United States #New York #Neuberger Berman #ClarityPay #Capital Purchase

ClarityPay and Neuberger Berman Unveil $1 Billion Funding Initiative

In a significant move within the consumer finance space, ClarityPay, a key player in providing financial solutions tailored for merchants, declared a remarkable $1 billion capital purchase program, backed by Neuberger Berman's Specialty Finance team. This strategic partnership not only highlights ClarityPay's rapid growth and the expansion of its product offerings but also underscores Neuberger Berman's position as a leader in asset-based financing.

The driving force behind this funding initiative is ClarityPay's unique approach to empowering merchants. With an advanced platform, ClarityPay aims to bridge the gap between merchant needs and customer financing options. According to Houman Motaharian, CEO and founder of ClarityPay, the traditional credit issuers often fail to align with merchants' specific requirements. In this regard, ClarityPay positions itself as a merchant-first solution, allowing businesses to focus on customer satisfaction by providing flexible capital solutions that elevate their brand.

Motaharian emphasized, "We empower merchants to take full control of their commerce by enabling them to serve a wider clientele. Our goal is to ensure that merchants can prioritize their customers' needs."

The partnership benefits from Neuberger Berman's extensive experience in asset-based lending and its commitment to innovative financial solutions. Peter Sterling, Head of Neuberger Berman's Specialty Finance group, expressed enthusiasm for the partnership, noting, "ClarityPay's innovative platform enhances both merchant profitability and consumer satisfaction, making them an attractive investment opportunity. This collaboration reflects our confidence in ClarityPay’s capability to provide high-quality financial products that adapt to the changing landscape of business needs."

Key Aspects of ClarityPay's Strategy

ClarityPay's platform offers several advantages:

1. Adaptive Customer Offers: ClarityPay maximizes conversion rates by dynamically presenting tailored financing options, allowing merchants to create personalized offers that align with economic goals instead of generic solutions.

2. Full Spectrum Lending: To ensure high approval rates across various customer segments, ClarityPay incorporates responsible lending practices, ensuring capital sustainability.

3. Seamless and Scalable Solutions: ClarityPay can enhance existing financing systems or serve as a comprehensive solution across all credit bands, effectively managing day-to-day operations and reporting requirements.

Motaharian further noted that the immediate activation of this investment is attributed to a robust network of partners, including DR Bank, EXL, Skeps, and TransUnion, all dedicated to fostering responsible lending and enhancing merchant-customer interactions.

About ClarityPay

ClarityPay's innovative approach serves as a one-stop lending solution, providing merchants with intelligent credit options that cater to diverse customer segments. By utilizing advanced data models, ClarityPay can produce instant decisions and actionable offerings that drive conversion rates and improve customer experiences.

About Neuberger Berman

Founded in 1939, Neuberger Berman is a renowned, employee-owned investment management firm operating in 26 countries, managing over $508 billion in assets across various sectors. With a firm commitment to active management and fundamental research, Neuberger Berman stands out in the investment management field, recognized for its performance and ranked among the best workplaces in the financial services industry.

Both organizations' commitment to innovation and excellence is indicative of the positive impact this partnership will have on the financing landscape for merchants. As ClarityPay continues to provide bespoke financial solutions, the collaboration with Neuberger Berman positions them to meet evolving consumer and business needs effectively.