Kamakura's Summer Delights Await You
As the summer heat intensifies, Kamakura, a popular Japanese sweets brand, is once again delighting fans with annual favorites: the "Warabi Mochi Drink Lemonade" and "Warabi Mochi Drink Matcha Lemonade." Set to kick off exclusive pre-sales for LINE members on July 13, 2026, these refreshing concoctions will be available to the general public starting July 15 nationwide across approximately 50 stores.
This seasonal release has garnered a loyal following over the years, with many eagerly anticipating its arrival. The drinks uniquely blend the smooth, chewy texture of warabi mochi with the zesty freshness of lemon, crafting a one-of-a-kind beverage perfect for the summer.
Catering to Summer Refreshment Needs
The past few years have seen a rising demand for refreshing cold drinks as temperatures soar. Consumers are increasingly seeking beverages that not only quench their thirst but also provide a sense of special indulgence. Kamakura has skillfully answered this demand by offering a distinct style that allows customers to enjoy traditional Japanese confectionery in drink form.
The newly launched lemonade series boasts a harmonious balance of refreshing acidity and gentle sweetness, ensuring that every sip remains exhilarating. Whether on summer outings, leisurely strolls, or quick shopping trips, these drinks can be enjoyed on various occasions.
Product Overview
Warabi Mochi Drink Lemonade
This summer-exclusive flavor is characterized by the invigorating aroma of lemon and a perfect blend of sweet and sour notes. The delightful contrast between the chewy texture of warabi mochi and the crisp finish of lemon creates a thirst-quenching experience perfect for hot days.
S Size: 680 yen
Regular Size: 780 yen
Warabi Mochi Drink Matcha Lemonade
Combining the rich flavor of aromatic matcha with the refreshing taste of lemon, this popular flavor has received high praise from both Japanese locals and international visitors alike. The innovative fusion of traditional and modern tastes makes it a hit this summer.
S Size: 730 yen
Regular Size: 830 yen
Sales Schedule
July 13, 2026 (Monday) - July 14 (Tuesday)
July 15, 2026 (Wednesday)
September 15, 2026 (Tuesday)
(Note: Sales periods may change)
Availability
These delightful drinks will be sold at all Kamakura locations nationwide (approximately 50 stores).
Kamakura’s Summer-Only Wagashi Experience
Kamakura positions itself as a wagashi brand that brings the timeless charm of traditional Japanese sweets into contemporary lifestyles. The lemonade series, a familiar favorite during the warm season, combines the refreshing qualities of summer with the unique texture of warabi mochi.
Throughout this season, Kamakura aims to deliver these extraordinary flavors to customers across Japan. We hope it becomes a beloved treat that allows many to unwind and refresh on hot summer days—a true "summer reward drink" for everyone.
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