Legal Insights on Resale Issues and Corporate Risks from First & Tandem Sprint Law Office
Legal Insights on Resale Issues and Corporate Risks
On September 12, 2025, the economic program "Nikkei Morning Plus FT" aired on BS TV Tokyo, featuring attorney Tomohiro Ono from the First & Tandem Sprint Law Office. The episode focused on the growing concern of resale issues and the various risks they pose to businesses. The discussion highlighted instances, including the resale problem involving Pokemon cards bundled with McDonald's Happy Meals and the anticipated Nintendo Switch 2, showcasing the tangible risks associated with such practices.
During his appearance, Mr. Ono elaborated on three primary risks faced by companies due to resale activities:
1. Brand Damage Risk: Reselling products at inflated prices can harm a company's reputation, leading to consumer distrust.
2. Social Credibility Risk: Selling limited products exclusively through resale can lead consumers to question a company's credibility and fairness.
3. Loss of Business Opportunities: Companies may miss out on potential revenue due to products being resold before they reach intended customers.
In response to these alarming trends, the First & Tandem Sprint Law Office has launched a new service named "Resale Support Service," aimed at safeguarding brand value and customer trust. This service provides a comprehensive legal solution, assisting enterprises with strategy development and concrete legal measures to combat resale issues. The service combines three pillars of effective risk management: contracts, systems, and industry collaboration—creating a robust framework for tackling these complex challenges.
Insights from Attorney Tomohiro Ono
Mr. Ono emphasized the gravity of resale issues, stating, "Resale problems not only jeopardize the trust between consumers and businesses but also pose serious threats to corporate brand value and revenue models. Our office is dedicated to offering practical solutions to these problems, ensuring that companies can operate without fear of detrimental impacts on their businesses."
About First & Tandem Sprint Law Office
Founded in Tokyo's Chiyoda Ward, the First & Tandem Sprint Law Office specializes in corporate legal affairs including corporate governance, compliance, and support for EC, IT, and overseas business activities. The office is led by attorneys Tomohiro Ono and Sou Fujii, presenting a wealth of experience geared towards aiding businesses navigate the tumultuous landscape of modern commerce.
Links to Watch the Program
For any inquiries related to this service or further information, please contact:
First & Tandem Sprint Law Office
Phone: 03-4405-4611
Email: [email protected]
Website: https://ec-lawyer.com/
Topics Business Technology）
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