ITS'DEMO Unveils Best Cosmetics of the First Half of 2026

ITS'DEMO, a lifestyle store operated by World Group's Lifestyle Innovation Co., has recently announced its highly anticipated “Best Cosmetics of the First Half of 2026.” This collection features the most popular and effective beauty items available and will be promoted through exciting campaigns in stores and on official social media channels.

Located in busy areas designed for commuters, ITS'DEMO focuses on offering delightful, thoughtful, and helpful products that make you want to stop by, whether in the morning or on your way back home. This ethos is reflected in their selection of the best beauty products, aimed at meeting the diverse desires of customers who are both curious about trends and who cherish classic staples.

The Selection Process

To ensure the chosen items resonate well with consumers, feedback from both staff and customers played a key role in determining the “Best Cosmetics.” This selection aims to provide reliable recommendations, ensuring that customers can feel confident in their choices. This summer, ten standout products have been highlighted as must-haves for anyone looking to refresh their beauty routine.

Award Winners Breakdown

The selection includes a unique lineup, combining the Gold Award for Long-Selling Products and the Silver Award for Trendy Items:

Point Makeup Category

- Gold Award: Opera Glow Lip Tint 310 - ¥1,980 (tax included)
- Silver Award: CANMAKE Creamy Touch Liner 16 - ¥715 (tax included)

Base Makeup Category

- Gold Award: Cezanne Tone Filter Highlight 01 - ¥693 (tax included)
- Silver Award: Fujiko Pore Perfecting Cream - ¥1,760 (tax included)

Skincare Category

- Gold Award: Dalba First Spray Serum - ¥2,420 (tax included)
- Silver Award: MediCube PDRN Pink Vita Coating Face Mask - ¥770 (tax included)

Fragrance & Hair Care Category

- Gold Award: MOTON Hair & Body Mist Flower Garden - ¥1,760 (tax included)
- Silver Award: Dalba Perfume Hair Oil Serum - ¥2,640 (tax included)

Staff Recommended Category

- Gold Award: Dalba Waterful Tone Up Sun Cream - ¥2,420 (tax included)
- Silver Award: Excel The Prime Eyebrow PE01 - ¥1,650 (tax included)

Promotions and Campaigns

In line with the announcement of the “Best Cosmetics 2026,” ITS'DEMO is launching two significant campaigns to engage customers:

1. Sample Giveaway: Customers who purchase any of the award-winning products will receive a pouch sample set, available while supplies last. The first phase begins on June 30, 2026, and the second phase on July 10, 2026.
- Available in 26 stores nationwide, excluding specific locations like Kanazawa Bunko Store and Takadanobaba Store.

2. Social Media Giveaway: The official ITS'DEMO Instagram will host a giveaway, allowing followers to participate by liking and commenting on posts for a chance to win. The campaign is open from June 26 to June 30, 2026.

With the “Best Cosmetics 2026” collection, express your beauty this summer with products handpicked by ITS'DEMO's enthusiastic staff, who swear by them as essentials. Don’t miss this opportunity to discover special cosmetics that promise to enhance your beauty routine!

For More Information

Visit the special campaign site to learn about all the featured products and the stores where you can find them: Visit Here

Social Media Links

- Instagram: itsdemo_official
- X: @ITSDEMO.jp
- TikTok: itsdemo_official_

Brand Concept

ITS'DEMO aims to incorporate small doses of happiness, thoughtfulness, and help into everyday products and services, making them an irresistible stop for consumers.