Moomoo Securities and JPX Unveil Survey Results on New NISA After Its First Year

Moomoo Securities and JPX Jointly Present Insights on New NISA

In a remarkable collaboration, Moomoo Securities, a leading online securities firm based in Shibuya, Tokyo, and the Japan Exchange Group (JPX) have launched a survey reporting the current state of the New NISA after its inaugural year. This survey aimed to assess individual investors' perspectives and behaviors concerning their investment activities under the New NISA framework.

Background of the Survey

Since the launch of New NISA in 2024, Japan's investment landscape has witnessed volatility, including record highs and significant downturns in the TOPIX index. Concurrently, in the U.S., political and economic changes have contributed to market fluctuations. As Japan seeks to become an asset management nation, understanding the impact and relevance of New NISA is paramount.

Survey Methodology

To gather insights, Moomoo Securities and JPX jointly developed an online survey that was conducted from May 21 to May 26. The survey was distributed via the Moomoo app, the Kitahama Investment School, and the official social media channels of both Moomoo Securities and JPX. The survey successfully received 1,315 valid responses.

Key Findings

One of the most significant findings was that 57% of respondents indicated increased interest in investing since the New NISA's initiation. However, it highlighted that many individuals had not fully utilized their investment limits: for the growth investment quota of 2.4 million yen and the accumulation investment limit of 1.2 million yen, a substantial number of investors were using less than half of their allocated funds.

Interestingly, the trend showed that novice investors, in particular, displayed a higher percentage of unutilized quotas. Despite fluctuations in the stock market earlier this year, a majority of investors reported making profits through their investments within the New NISA framework.

When surveyed about their areas of desired knowledge improvement, 55% expressed an interest in technical analysis, followed closely by fundamental analysis at 49% and knowledge of stocks and bonds at 38%. Notably, 44% showed interest in investing in cryptocurrency.

Future Initiatives

To better support individual investors and enhance financial literacy, Moomoo Securities, in partnership with JPX, plans to launch several initiatives focusing on themed ETF trading, as well as the accessibility of individual stock options (known as ‘Kabuo’).

Initiative 1: Moomoo x JPX ETF Trading Support Campaign

Moomoo Securities aims to encourage more personalized investment strategies by promoting ETF trading. With a diverse range of 553 ETF products available, investors will be incentivized through cash-back promotions on transactions made during June 2025.

Initiative 2: Character Collaboration with Moomoo-chan and Kabako-chan

Additionally, a new collaborative effort involving Moomoo-chan, the mascot familiar from the app, and Kabako-chan, character ambassador for 'Kabuo' at the Osaka Exchange, will focus on practical investment strategies. These collaborations will engage audiences through both online and offline events.

Comments from Executives

Francisco Izawa, President of Moomoo Securities, commented on the importance of adaptive investment strategies in response to market volatility. He emphasized the need for investors to develop a refined approach rather than adopting a passive investment attitude. Through innovative tools, Moomoo aims to elevate the investment experience for Japanese individual investors.

Regarding the educational aspect, Akira Tagatani from JPX stated that disseminating accurate information about listed investment products is crucial for fostering a culture of asset management in Japan.

About Moomoo Securities

Founded in 2018 in Silicon Valley, Moomoo is designed to support individual investors by providing intuitive tools and a platform for sharing strategies among over 26 million users globally. Launched in Japan in October 2022, Moomoo Securities has already achieved significant engagement with 1.5 million downloads as of the end of 2024.

Expect more programs and initiatives in the future as Moomoo Securities and JPX work together to enhance the investment landscape in Japan. For further information, interested users can download the Moomoo app here.