#London #United Kingdom #Assembly #STGW #Bridget Hopkins

Assembly Elevates Bridget Hopkins to Europe CEO

In a bold move to strengthen its leadership in Europe, Assembly has officially appointed Bridget Hopkins as its new CEO for the region. Based in London, Hopkins will report directly to the Global CEO Rick Acampora, taking the reins to guide Assembly's European operations into a new era of growth and innovation.

Bridget Hopkins joined Assembly in September 2023 and quickly demonstrated her value by serving as Managing Partner and later as Chief Operating Officer. Under her stewardship, the agency witnessed significant progress, striking partnerships with clients and enhancing operational efficiency. Her promotion to CEO marks a pivotal moment not only for her career but for the future trajectory of Assembly within the competitive media landscape.

As she steps into this leadership role, Hopkins recognizes the challenges and opportunities that lie ahead. She intends to focus on optimizing Assembly's offerings, ensuring clients receive comprehensive, future-oriented solutions that drive tangible results while navigating the intricate cultural and regulatory environments of Europe. “Bridget is exactly the kind of builder we want leading Europe,” says Acampora. The Global CEO praises her dedication, operational insight, and constant commitment to client needs, key attributes that are expected to propel Assembly to new heights.

Hopkins' strategic vision will emphasize leveraging data, technology, and creative excellence to foster greater brand growth amidst an ever-evolving marketplace. “This role comes at a significant time for us. Our teams are doing exceptional work for brands confronting fragmented audiences and rapid technological advancement,” she stated, expressing her gratitude for the opportunity.

One of the hallmarks of Assembly's approach is its commitment to responsible and sustainable growth. Since its expansion into Europe, the agency has integrated cutting-edge digital commerce capabilities and achieved B Corp certification, reflecting its dual focus on social impact and business performance. Under Hopkins' leadership, these values will remain at the forefront, enhancing the agency's reputation as a premier media partner across Europe and the UK.

With a long history of holding senior leadership positions at global networks, including a notable tenure as Global Client Lead at Wavemaker, Hopkins brings a wealth of expertise and a people-first approach that resonates well with contemporary marketing needs. Her background with illustrious brands such as Estee Lauder has prepared her to tackle the complexities of the media landscape head-on and provide strategic insights that will drive performance.

As assembly continues to innovate with its STAGE Experience Engine and strive for excellence, Hopkins emphasizes a core belief: a better experience yields better performance. This philosophy will be instrumental as she leads her teams to build better brand experiences that captivate audiences and drive measurable success.

With over 3,000 experts across 44 offices globally, Assembly is well-positioned to unlock sophisticated and effective marketing solutions that fulfill modern demands. Bridget Hopkins’ vision as CEO signals an exciting time for the agency, promising an era filled with opportunities for growth, connection, and enhanced client experiences. As she embarks on this journey, the media landscape will undoubtedly keep a close watch on how her influence reshapes Assembly’s impact in Europe.