#Japan #TikTok #Tokyo #AnyMind Group #SOON ENT

AnyMind Group Partners with SOON ENT

AnyMind Group, under the leadership of CEO Kousuke Tokugawa, has recently established a global marketing partnership with SOON ENT Inc., one of South Korea's leading influencer and creator management companies. This collaboration aims to leverage the strengths of both companies in enhancing creator marketing across various platforms, particularly focusing on TikTok.

Background of SOON ENT

SOON ENT has built a diverse business ecosystem centered around creators, especially in advertising through short video platforms like TikTok. Currently, they manage over 200 creators, whose collective follower count exceeds 1.1 billion, establishing a significant presence in both domestic and international markets. The company's portfolio includes expanding existing businesses such as the e-commerce platform "SOON SHOP" and the content studio "God Sunbi," as well as upcoming projects like the short drama platform "Syuk."

Their continued growth reflects a shift towards developing proprietary content and IP in new areas such as music publishing and character branding.

AnyMind Group's Expertise

As a technology-focused company, AnyMind Group supports creator monetization and influencer marketing on a global scale through its various platforms. Their creator growth platform, "AnyCreator," has helped over 2,300 creators by providing services such as content planning, production, analysis, monetization, and international expansion, particularly focusing on platforms like YouTube and TikTok. Additionally, through the influencer marketing platform "AnyTag," they offer strategic planning, execution, and performance evaluation using a database of over 1.1 million influencers across 45 countries.

The company also places significant emphasis on live commerce, supported by the AI-driven live commerce platform "AnyLive," which allows for real-time data gathering and analysis, boosting the ROI for brand companies and providing creators with the flexibility to conduct live broadcasts from anywhere.

Areas of Collaboration

The partnership entails collaboration in several key areas:

1. Integration of Creator Resources and Marketing Platforms: The TikTok-focused creator network of SOON ENT will be integrated with AnyMind's various platforms, facilitating co-creation and leveraging mutual strengths in business initiatives.

2. Support for Global Promotion of Korean Creators: Utilizing AnyMind's extensive network across various regions, the partnership will focus on promoting Korean-origin content globally, particularly targeting Southeast Asia, Japan, and the Greater China regions.

3. Joint Campaign Support Using AnyTag: By using the influential data and analytics capabilities of AnyTag, the partnership will facilitate joint campaigns with brand businesses in the Korean and global markets, enhancing the visibility and impact of creator-led promotions.

4. Growth Support for SOON ENT Creators via AnyCreator: AnyMind will extend its support services to creators affiliated with SOON ENT, providing PR opportunities and analytical assistance for their social media accounts, thereby maximizing their revenue opportunities.

5. Utilizing AnyLive for Avatar Creation and Live Commerce: AnyLive will be employed to support creators in utilizing AI avatars during live commerce, ensuring creative freedom while simultaneously driving brand sales.

Comments from Leadership

Chang Woo Park, CEO of SOON ENT, expressed enthusiasm regarding this partnership, stating, "We are thrilled about the opportunities this alliance with AnyMind will bring to our creators. We aim to foster an advanced environment where creators can thrive across various ventures."

Ted Kim, AnyMind Group's Country Manager for Korea, also shared his excitement, highlighting the potential of this partnership to enhance the marketing landscape for creators in South Korea, allowing them to reach a wider global audience more freely. He emphasized the importance of combining the strengths of creators, technology, and global networks to provide more effective and innovative marketing solutions to brand companies.

This significant partnership between AnyMind Group and SOON ENT heralds a new era for creative collaboration in the South Korean market and beyond, aiming to empower creators and brands alike.

About AnyMind Group

Founded in 2016 in Singapore, AnyMind Group operates across 15 countries, leveraging technology to support various domains, including e-commerce, marketing, production management, and logistics. With a focus on enhancing digital transformation through their innovative platforms and solutions, the company continues to lead in facilitating growth for brands and creators alike. AnyMind Group is listed on the Tokyo Stock Exchange under the code 5027.