#Japan #Tokyo #Nomura Research Institute #Masaki Tomita #Points Economy

Seminar on the Future of the Points Economy

A significant event is on the horizon! The seminar titled "Exploring the Future of the Points Economy" will be conducted by Masaki Tomita, a manager in the Consumer Business Group of the Health Care and Service Industry Consulting Department at Nomura Research Institute. Mark your calendars for August 5, 2025 (Tuesday), as this seminar promises to uncover the next stage in the realm of common point systems and their future landscape amidst rising interest rates and advancements in AI technology.

Seminar Details

Date & Time: August 5, 2025, from 4 PM to 6 PM (JST)
Location: SSK Seminar Room, 4F Zaimax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo, Japan
Formats Available:

• - In-Person Attendance
• - Live Streaming via Zoom Webinar
• - Archived Streaming (available for two weeks, watch at your convenience)

Key Topics to Be Discussed

The seminar will delve into the evolving use of points in the financial industry, highlighted by recent strategic moves such as the enhancement of the V Points system through the integration with T Points by the SMBC group and the launch of Emutto Points by MUFG group. As we navigate a phase of rising interest rates, there is a noticeable uptick in the utilization of points across various sectors. Moreover, the rapid advancement of generative AI and its applications in diverse fields signify that the role of points and the structure of the common points economy may undergo significant transformation.

The following topics will be highlighted during the lecture:
1. The increasing synergy of common points in Financial Industry.
2. The background and motivation for utilizing these points.
3. Real-world insights on consumer point utilization drawn from a recent survey.
4. Success factors essential for common points systems.
5. Impact of AI agents on point economies.
6. Future outlook for the points economy and ID economy.
7. Q&A session, including opportunities for business card exchanges.

About SSK

SSK Comprehensive Institute of New Social Systems was established on December 6, 1996, and has conducted approximately 500 corporate seminars annually for over 28 years. SSK seminars aspire to deliver high-level information on management strategies, marketing, and technology, thereby contributing to the creation of business opportunities. SSK consistently stays at the forefront of delivering essential information in a diverse business landscape to ensure the success and growth of its clients.

For any inquiries:

• - Publisher: SSK Comprehensive Institute of New Social Systems
• - Address: 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo 4F Zaimax Nishi-Shimbashi Building
• - Email: info@ssk21.co.jp
• - Phone: 03-5532-8850
• - Fax: 03-5532-8851
• - Website: SSK21

Join us as we explore the intricacies of the points economy and its implications for the future!