Bold.org and Wildfire Introduce Pioneering Debit Card Rewards for AI Shopping

Bold.org and Wildfire Join Forces for AI Purchases

In a groundbreaking development for both the financial and technological sectors, Bold.org has partnered with Wildfire Systems to launch the first-ever debit card rewards program specifically designed for purchases made on popular AI platforms. This initiative is poised to offer a significant financial advantage to students navigating the challenges of student loan debt.

The Rewarding Innovation

On October 27, 2025, Wildfire Systems, known for its innovative financial technology, announced that it has powered Bold.org to create a rewards system where students can earn Bold Points from purchases on AI platforms such as ChatGPT, Gemini, Perplexity, and Claude. These earned points can effectively help students decrease their student loan balance while contributing to their broader educational goals.

As shopping behaviors increasingly shift towards using AI for consumer needs, students can significantly benefit from adopting these modern purchasing methods. Research from User Testing indicates that a rising number of consumers—approximately one in three—have plans to utilize AI tools for holiday shopping. For Gen Z shoppers, this number escalates to an astonishing 57%. Additionally, Wildfire's report, "The AI Shopping Shift," highlights that an impressive 44% of Gen Z respondents utilize AI tools for online shopping frequently.

A New Shopping Paradigm

The traditional loyalty and rewards systems have not effectively adapted to the changing landscape where AI-driven platforms are becoming the new starting points for commerce. Bold.org’s initiative directly addresses this gap, allowing students to earn rewards in a manner that resonates with contemporary shopping experiences.

CEO of Wildfire Systems, Jordan Glazier, remarked, "Bold is redefining what it means to reward shopping in the age of AI. As commerce transitions from search-based shopping to conversational interactions, Wildfire enables partners to seamlessly reach and reward consumer intent—be it through cashback, points, or educational financial relief."

To harness the potential of this partnership, Bold.org intends to engage its users by providing innovative rewards that align with their needs. Dror Liebenthal, CEO of Bold.org, underscored the importance of this shift, stating, "Our mission is to help students succeed financially and academically. With browsing turning toward AI platforms, we aim to ensure our members reap benefits from every AI-assisted purchase. It’s a transformative approach that enables students to alleviate their student loan burdens while engaging in cutting-edge shopping experiences."

The Vision of Wildfire Systems

Founded in 2017, Wildfire has established itself as a leader in creating white-label shopping rewards and loyalty programs for financial and tech firms. Its platform incentivizes consumers through cashback rewards and various other offerings, driving engagement in over 50 countries and through 50,000 merchant programs globally. 2023 saw it ranked among the top 100 fastest-growing companies in the Inc. 5000 list.

In conclusion, the collaboration between Bold.org and Wildfire Systems not only redefines shopping rewards into a more impactful format but also emphasizes the need for adaptive financial solutions in today's increasingly digital marketplace. For students grappling with the financial strain of higher education, this innovative debit card rewards initiative could serve as a crucial tool in their financial wellness journey. As the realm of consumer technology continues to evolve, Wildfire and Bold.org stand poised at the forefront of this transformation, offering a model that may well revolutionize loyalty programs for a new generation. For further details about the rewards interactivity and mechanisms, visit Wildfire’s website, which provides more resources about their innovative platform.