#Shanghai #Japan #Osaka #Pop-up Store #Yume Tenbo

Yume Tenbo's Bold Move into the Chinese Market

Yume Tenbo, a burgeoning Japanese apparel company based in Ikeda City, Osaka, is setting the stage for robust expansion within China, specifically targeting the vibrant urban centers of Shanghai and beyond. The company has successfully piloted a POP-UP store model in the dynamic Five Corners district of Shanghai, which will transition to a permanent establishment come April 2026. This strategic move is expected to significantly strengthen the brand's foothold in this lucrative market.

The transition follows remarkable sales performance, demonstrating a lucrative business model in the local context. In December 2025, the Five Corners store recorded net sales of 196,904 yuan, approximately 394 million yen, and further boosted this to 232,092 yuan, roughly 464 million yen, by January 2026—marking an impressive 18% month-over-month growth. February continued this positive trend, with early-month sales reaching 50,614 yuan, illustrating the strong demand among young consumers for Yume Tenbo's offerings. The average transaction value has also soared to 575 yuan, about 11,500 yen.

An Innovative Supply Chain

The success of this store can be attributed to a multifaceted strategy, leveraging social media platforms like Xiaohongshu (REDNOTE) to drive foot traffic and boost sales through bulk purchases. Furthermore, Yume Tenbo has established a localized supply chain, allowing them to directly connect production and sales within China, and, therefore, respond agilely to consumer demands with rapid restocking capabilities.

2026 Store Expansion Plans

As part of their ambitious growth strategy, Yume Tenbo plans to standardize the successful Shanghai model and expand operations to six locations by the end of 2026. The detailed roadmap includes:

• - Yume Tenbo Shanghai Five Corners Store (Permanent Store)

- Location: Bailian ZX Creative Space, Yangpu District, Shanghai
- Opening Date: April 2026 (transitioning from POP-UP to permanent)

• - Yume Tenbo Shanghai Nanjing Road Store (POP-UP Store)

- Location: Shanghai Huangpu District
- Opening Date: April 20, 2026 (tentatively scheduled until June 26, 2026)

• - Yume Tenbo Chengdu Store (Permanent Store)

- Location: Tianfuhong, Chengdu
- Opening Date: May 2026

• - Yume Tenbo Shenzhen Store (Permanent Store)

- Location: Commercial area of Shenzhen
- Opening Date: June 2026

• - Yume Tenbo Shanghai Jing'an Joy City Store (Permanent Store)

- Location: Jing'an Joy City, Shanghai
- Opening Date: July 2026

In conjunction with these new openings, Yume Tenbo will also continue operations at their existing Hangzhou Gonren CC location, bringing their total to six operational sites across various key urban areas in China.

Future Prospects and OMO Strategy

Yume Tenbo's planned expansion focuses on appealing to young, trendy consumers, specifically targeting dynamic districts noted for 'Second Dimension Culture'—a hub for anime and IP-related shops, which have become synonymous with current youth trends in China. Entering these well-defined consumer areas promises high conversion rates and enhanced brand recognition.

The future business strategy involves amplifying visits from social media interactions through real-time streaming at physical stores (on platforms like Douyin) and further integrating their offerings with Tmall flagship stores. Yume Tenbo aims to utilize an innovative OMO (Online-Merge-Offline) model to solidify its presence within the Chinese market.

Overview of the Five Corners Permanent Store

• - Store Name: Yume Tenbo Shanghai Five Corners Store
• - Location: Bailian ZX Creative Space
• - Address: 2500 Siping Road, Yangpu District, Shanghai
• - Floor: 2nd Floor (Unit B19-02F03-01-0006)
• - Opening Date: December 20, 2025
• - Business Hours: 10:00 AM - 10:00 PM

This outlet is strategically situated within a commercial facility frequented by the younger demographic, encompassing culturally relevant shops for Gen Z. As such, it positions Yume Tenbo at the forefront of current consumption trends sweeping through China's youth market.

Overview of Xiaohongshu (REDNOTE) Initiatives

• - Store Name: Yume Tenbo Official Xiaohongshu Store
• - - Brand Offerings: DearMyLove, among others.
• - Product Range: Apparel, accessories, lifestyle goods, and exclusive items.
• - URL: http://xhslink.com/m/39gxQHIl6WA

By channeling product exposure through this account and enticing visits to physical stores, Yume Tenbo is establishing a reliable purchase pathway from online interactions to in-store experiences.

About Yume Tenbo Inc.

• - Company Name: Yume Tenbo Inc.
• - Website: https://www.dreamv.co.jp/
• - Headquarters: 3-2-1 Ishibashi, Ikeda City, Osaka
• - Founded: May 1998
• - Capital: 1,026 million yen (as of March 31, 2025)
• - President: Shoji Tsuda, President and CEO
• - Business Operations: Online retail of clothing, footwear, and goods; OEM production management; other operations (advertising sales, wholesale, etc.)