#USA #Beverly Hills #Marriott International #Hawkins Way Capital #FOUND Hotels

Hawkins Way Capital Unveils New Series by Marriott Hotels in the U.S.

Hawkins Way Capital, a leading real estate firm with assets totaling $3 billion under management, has made a noteworthy step in the hospitality sector with the launch of its first two Series by Marriott™ hotels in the United States: FOUND Miami Beach and FOUND Santa Monica. These properties opened their doors on November 10 and November 13, 2025, respectively, marking a significant milestone for both Hawkins Way Capital and Marriott International.

In September 2025, a strategic partnership was established between Hawkins Way Capital and Marriott, aimed at transforming six existing properties into FOUND Hotels under the new Series by Marriott™ brand. The collaboration reflects a shared vision of enhancing the hospitality experience through distinctive, high-quality service and operational excellence. All hotels in this series will be managed by FCL Management, a specialist in the hospitality sector known for optimizing revenue and expenses in boutique and branded hotels.

A New Hospitality Experience

According to Ross Walker, Managing Partner at Hawkins Way Capital, this partnership represents a pivotal evolution of their hospitality strategy, combining Hawkins Way’s asset management expertise with Marriott's extensive distribution network and loyalty program. "As we expand the FOUND Series brand, we aim to offer a turn-key solution that stabilizes and institutionalizes underperforming hotels, thus enhancing guest experiences and creating lasting value for travelers," Walker stated.

The newly launched FOUND Hotels are curated around key principles: flexibility, experiential design, and locality. FOUND Miami Beach showcases a reimagined Art Deco aesthetic coupled with modern amenities. The property includes upgraded technology systems, a remodeled pool, and a new restaurant and bar, Bar Luca, which integrates the lobby and pool terrace for an enhanced social atmosphere. On the other hand, FOUND Santa Monica embodies coastal California charm, characterized by updated guest rooms and improved public spaces that allow guests to fully immerse themselves in local culture. Its restaurant, Cliffdiver, has been refreshed to elevate the dining experience.

Expansion Plans and Market Position

Hawkins Way Capital envisions a robust pipeline for the FOUND hotels, aiming to expand into other key U.S. markets such as Santa Barbara, Chicago, San Francisco, and San Diego. By strategically positioning found Hotels in culturally vibrant and economically resilient locations, the company seeks to capture the growing mid-upscale market segment often underserved in terms of quality accommodations.

The partnership with Marriott not only facilitates expansion but also enhances the brand's capabilities through the integration of the Bonvoy rewards system. This allows participating hotels to join Marriott Bonvoy while preserving the unique identity and local flavor that distinguishes FOUND Hotels.

Contributing to the Lifestyle Sector

The alliance with Marriott elevates Hawkins Way Capital’s role as an innovator within the lifestyle hotel segment. Today's travelers increasingly seek authentic experiences and operational efficiency, making it essential for hotels to adapt to these evolving expectations. As a trusted partner for global brands, Hawkins Way is well-positioned to drive modern growth strategies in complex and competitive markets, focusing on intelligent repositioning and exceptional operational performance.

For anyone interested in the future of hospitality, Hawkins Way Capital's expansion into the Series by Marriott brand represents a forward-thinking approach to real estate investment in the hospitality industry.

For more information about Hawkins Way Capital, visit hawkinsway.com. To learn about Series by Marriott™, check out marriott.com/brands/series-by-marriott.