#China #Hisense #Qingdao #Phantom Blade Zero #RGB gaming

Hisense Collaborates with Phantom Blade Zero: A New Era of RGB Gaming

In an exciting development for gaming enthusiasts, Hisense, a global leader in consumer electronics and home appliances, announced a partnership with the renowned game development studio S-GAME. This collaboration focuses on the highly anticipated video game, Phantom Blade Zero. As part of this partnership, Hisense will serve as the official partner for televisions and monitors, enhancing the overall gaming experience.

The announcement was made during the Gamescom LATAM 2026 event, where Hisense showcased its commitment to expanding into the gaming ecosystem. At the event, the company highlighted how its cutting-edge display technologies elevate real gaming scenarios, providing deeper immersion for players.

The heart of this partnership lies within Hisense’s display technology, which promises improved color representation and contrast performance. For Phantom Blade Zero, this means smoother combat animations, highly detailed environments, and atmospheric lighting effects that breathe life into the Wuxia-inspired game world with enhanced depth and dynamism. Players will take on the role of warriors navigating their destinies, with each movement, shadow, and strike presented with remarkable realism.

"Outstanding gaming experiences rely on emotional immersion as well as precise responsiveness," said Paul Zhang, General Manager of Hisense Global Commercial Center's Brand and Marketing Department. He further commented, "For a title like Phantom Blade Zero, where Wuxia aesthetics meet high-paced action, our display technology is designed to faithfully reproduce every movement and mood, allowing players to not just see the world but feel as if they are part of it."

Julius Li, Marketing Director at S-GAME, added, "Together we are providing audiences worldwide with a cinematic experience filled with breathtaking, fast-paced combat, a mesmerizing KungfuPunk universe, and an enthralling Wuxia narrative woven with twists of fate, passion, and rivalry. Every hit, every scene, and every dramatic moment comes alive and feels memorably real."

With its vision of "Innovate a Brighter Life," Hisense continues to drive a people-centered innovation approach, marrying cutting-edge display technology with meaningful user experiences. Through this new partnership, the company aims to bring gamers closer to the worlds they inhabit, delivering a visual representation that is not only vibrant but also intuitive and immersive.

About Hisense

Founded in 1969, Hisense has grown into a globally recognized leader in home appliances and consumer electronics, maintaining a presence in over 160 countries. The company specializes in delivering high-quality multimedia products, household goods, and smart IT solutions. According to Omdia, Hisense ranks as the number one manufacturer of televisions sized 100 inches and above (from 2023-2025). As the original creator of RGB MiniLED technology, Hisense remains at the forefront of innovations in the next generation of RGB MiniLED displays. Furthermore, as an official sponsor of the FIFA World Cup 2026™, Hisense is dedicated to global sports partnerships that engage audiences around the world.