Explore the Thriving Good Life Fair 2026: A Gateway to Sustainable Living

Discovering a Good Life: The Good Life Fair 2026

The Good Life Fair 2026, organized by Asahi Shimbun, is poised to be a pivotal event for those seeking tips and insights into sustainable living. Launched in 2022, this experiential exhibition showcases a diverse array of products and ideas emphasizing a comfortable, eco-friendly lifestyle. As the event gears up for its fifth edition, a call for exhibitors, media participants, and visitors has begun, marking another step in its evolution towards redefining how exhibitions connect us with sustainable choices.

Concept for Tomorrow's Good Life

The fair's guiding principle is encapsulated in the concept: "For Tomorrow’s Future, Let's Start with a Good Life Today." With the term SDGs (Sustainable Development Goals) becoming increasingly mainstream, people's awareness has shifted significantly. In recent years, individuals have transitioned from mere awareness of SDGs to actively choosing and implementing sustainability practices.

This event aims to provide accessible insights into living sustainably, welcoming participants to learn and experience methods that can enrich their daily lives. The ultimate goal is simple yet profound: to empower everyone to make mindful choices that nurture both people and the planet. By fostering individual actions that resonate with the wider community, the fair hopes to accelerate the transformation toward a more sustainable society.

Event Highlights

- Hybrid Exhibition: This unique blend of a consumer-focused and business-centric event delineates a platform where everyday concerns are showcased, allowing businesses to convey the stories and intentions behind their initiatives directly to consumers.

- Diverse Exhibits: Regardless of business size or industry, exhibitors from across the nation will display their carefully curated products. The fair facilitates meeting opportunities with business professionals searching for unique, value-driven items.

- Engaging Presentations: The stage will feature popular personalities, experts, and cultural figures, offering insights that provoke thought on everyday observations and solutions to societal challenges from various perspectives.

A Look Back: GOOD LIFE Fair 2025

The previous edition in September 2025 was a resounding success, with over 530 exhibitors and approximately 37,000 attendees, combining both consumers and industry professionals. Exhibitors enjoyed direct engagement with visitors for sales, market testing, and networking, with a notable 97.5% satisfaction rate from participants who expressed their contentment with the event.

For businesses contemplating their participation, an exclusive early bird campaign is available until the end of February, providing reduced rates for exhibitors. This is an excellent opportunity for companies to communicate their product value and initiate effective promotional strategies, making early registration a must.

Future Preparations

The registration for visitors and media coverage will commence in July, when detailed information about featured exhibitors and programming will be distributed. By signing up for pre-entrance notifications, attendees can stay informed about registration dates and premium content offers.

- Registration Links:

- General Admission: Register Here
- Media & Business: Register Here

Important Admission Information

- Access to this event is exclusive to pre-registered individuals.
- The entry fee is 1,000 yen for general visitors who register in advance, rising to 1,300 yen at the door. Conversely, professionals in business and invited guests enter for free, further encouraging industry engagement.