#United States #Hillsborough #Youth Sports #Athlens #Iron Peak

A Game-Changing Collaboration: Athlens and Iron Peak Sports & Events

In a remarkable move for youth sports, Athlens, an emerging platform that links high school athletes with local content creators, has announced a strategic partnership with Iron Peak Sports & Events, a premier multi-sport venue located in Hillsborough, New Jersey. This collaboration sets a new standard by providing young athletes access to on-demand, professional-grade media services, a resource previously available only to elite college or professional programs.

The partnership allows athletes training or competing at Iron Peak to easily book photographers, videographers, and graphic designers through the Athlens platform. This opens up a world of opportunities that includes creating highlight reels, memorable media-day experiences, and NIL-ready content. With this unprecedented offer, Athlens and Iron Peak are ensuring that the media representation of young athletes reaches new heights.

Jais Roy, CEO of Athlens, expressed his enthusiasm, stating, "This partnership is a blueprint for how facilities can enhance athlete experiences beyond the field. Iron Peak isn’t just giving athletes a place to play; they’re giving them a stage. Together, we’re making top-tier media access part of the modern youth sports journey." Roy acknowledged the hard work of his team members—Aidan Rico, Sarang Khullar, James Hamlette, Nanika Majumdar, and Lucia Heiser—in bringing this partnership to fruition.

Piers Giles, General Manager at Iron Peak Sports & Events, emphasized the importance of creating meaningful opportunities for athletes and their families. He said, "At Iron Peak, we measure success by the opportunities we create for athletes, both on and off the field. Our commitment to fostering a strong, connected community makes this partnership with Athlens a significant advancement in our mission. By providing access to professional-grade tools that facilitate athletic development, recruitment, and personal milestone celebrations, we are deepening the community connection with the Iron Peak experience. We believe this marks the next evolution in facility services."

Iron Peak hosts a variety of large tournaments and training events across sports such as basketball, soccer, volleyball, and lacrosse. In leveraging Athlens' network of vetted creators, the venue aims to deliver consistent and high-quality media services tailored to the needs of its community. Furthermore, the creators on the Athlens platform will enjoy reliable bookings and increased visibility, thanks to Iron Peak's extensive programming and event schedule.

This partnership not only reinforces Athlens’ mission to democratize access to professional content for athletes but also empowers creators to thrive in the expanding sports media landscape. As facilities like Iron Peak evolve to offer comprehensive athlete services, the focus is shifting from merely performance to include branding and professional image creation.

As the two organizations combine their efforts, the implications for youth sports are monumental. The Athlens platform is designed as a two-sided marketplace, connecting high school athletes with local creators such as photographers and graphic designers. Athletes can book these creators for media-day shoots, highlight reels, or game-day coverage, while creators can retain 95% of their earnings, secured payments, and provide athletes with commercial usage rights for their content.

By forming this partnership, Athlens and Iron Peak are paving the way for a future where athletic talent can shine both on the field and in media representation. For young athletes, this collaboration signifies more than just access to better media services; it represents a new era of opportunities, creativity, and, ultimately, success in their athletic journeys.

About Athlens

Athlens is a pioneering marketplace that connects high school athletes with local content creators. Athletes can easily book services for various media needs, ensuring secure transactions and favorable terms for content usage. Learn more about their offerings at athlens.co.

About Iron Peak Sports & Events

Located in Hillsborough, NJ, Iron Peak Sports & Events is recognized as a premier venue offering comprehensive athletic programming and training opportunities across multiple sports. With a commitment to fostering communities of athletes and families, Iron Peak supports personal development through competitive sports and recreational amenities. For more information, please visit their website.