Haier Partners with AO 1 Point Slam to Elevate Amateur Tennis on Grand Slam Stages
In a groundbreaking initiative for amateur tennis, Haier, the leading global manufacturer of major home appliances, has announced a strategic partnership with AO 1 Point Slam, an innovative program launched in conjunction with the Australian Open. The partnership aims to provide amateur players with a unique opportunity to partake in the excitement of Grand Slam competitions, paving the way for local tennis communities to connect with the world stage.
This collaboration invites players from varying skill levels to participate in local qualifying tournaments, with the chance to compete in the renowned Rod Laver Arena during the initial week of the Australian Open. Tennis Australia, together with Haier, is calling upon tennis clubs, associations, schools, and coaches nationwide to host these qualifying events. Each main draw participant throughout the Australian Open will embody their community, with winning clubs receiving grants aimed at fostering tennis development at the grassroots level.
Wang Meiyan, Deputy General Manager and Brand Director of the Haier Group, expressed enthusiasm for the partnership, stating, "Through our longstanding partnership with the Australian Open, Haier has successfully engaged with tennis fans and communities globally. By expanding our collaboration to include the AO 1 Point Slam program, we are creating new opportunities to connect with a wider community of players and fans while bringing the excitement of the Australian Open closer to tennis communities around the world."
Cedric Cornelis, Chief Commercial Officer at Tennis Australia, also shared his excitement, remarking, "We are delighted to further our partnership with Haier regarding the AO 1 Point Slam event. Haier's commitment to innovation and quality aligns perfectly with the values of our sport. This collaboration will not only elevate one of the newest tennis events but also support amateur tennis communities across the nation."
Haier has a rich history in sports marketing, leveraging over two decades of experience since its initial partnership with the Melbourne Tigers in 2004. The company has expanded its global presence at high-profile sporting events, forming partnerships with leading football clubs such as Paris Saint-Germain and Liverpool FC, along with major events like the Australian Open and Roland-Garros.
These partnerships afford Haier the ability to engage with a diverse audience worldwide, gaining insights into local cultures and consumer lifestyles. These experiences continuously influence the company's approach to developing products and solutions that cater to the evolving needs of households in various markets.
With a robust global network for research and development, coupled with localized innovation capabilities, Haier specializes in creating smart home solutions tailored to different living environments and lifestyles. From energy-efficient washers designed for European households to large-capacity appliances built for North American consumers, the company consistently adapts its innovations to meet the diverse preferences of its customer base.
Recognized as the global leader in major home appliances by retail volume for 17 consecutive years, Haier is also a front runner in the smart home industry. The company further solidifies its market leadership through a commitment to innovation, consumer-centric solutions, and local community engagement. By bridging sports, communities, and technology, Haier aims to create lasting value for consumers around the globe.
For more information about community events, registration, and participation details, please visit tennis.com.au/one-point-slam.
Founded in 1984, Haier Group is a leading global provider of solutions for a better lifestyle and digital transformation, with a mission to offer "More Creativity, More Choices." The company hosts 10 research and development centers worldwide, alongside 35 industrial parks and 173 manufacturing sites, achieving global revenues of $59.8 billion by 2025. Haier stands out as the only brand in the IoT ecosystem to be ranked for eight consecutive years on the Kantar BrandZ Top 100 Most Valuable Global Brands. Additionally, for 17 years, the company has held the number one spot in global major appliances market share according to Euromonitor International.
This collaboration invites players from varying skill levels to participate in local qualifying tournaments, with the chance to compete in the renowned Rod Laver Arena during the initial week of the Australian Open. Tennis Australia, together with Haier, is calling upon tennis clubs, associations, schools, and coaches nationwide to host these qualifying events. Each main draw participant throughout the Australian Open will embody their community, with winning clubs receiving grants aimed at fostering tennis development at the grassroots level.
Wang Meiyan, Deputy General Manager and Brand Director of the Haier Group, expressed enthusiasm for the partnership, stating, "Through our longstanding partnership with the Australian Open, Haier has successfully engaged with tennis fans and communities globally. By expanding our collaboration to include the AO 1 Point Slam program, we are creating new opportunities to connect with a wider community of players and fans while bringing the excitement of the Australian Open closer to tennis communities around the world."
Cedric Cornelis, Chief Commercial Officer at Tennis Australia, also shared his excitement, remarking, "We are delighted to further our partnership with Haier regarding the AO 1 Point Slam event. Haier's commitment to innovation and quality aligns perfectly with the values of our sport. This collaboration will not only elevate one of the newest tennis events but also support amateur tennis communities across the nation."
Haier has a rich history in sports marketing, leveraging over two decades of experience since its initial partnership with the Melbourne Tigers in 2004. The company has expanded its global presence at high-profile sporting events, forming partnerships with leading football clubs such as Paris Saint-Germain and Liverpool FC, along with major events like the Australian Open and Roland-Garros.
These partnerships afford Haier the ability to engage with a diverse audience worldwide, gaining insights into local cultures and consumer lifestyles. These experiences continuously influence the company's approach to developing products and solutions that cater to the evolving needs of households in various markets.
With a robust global network for research and development, coupled with localized innovation capabilities, Haier specializes in creating smart home solutions tailored to different living environments and lifestyles. From energy-efficient washers designed for European households to large-capacity appliances built for North American consumers, the company consistently adapts its innovations to meet the diverse preferences of its customer base.
Recognized as the global leader in major home appliances by retail volume for 17 consecutive years, Haier is also a front runner in the smart home industry. The company further solidifies its market leadership through a commitment to innovation, consumer-centric solutions, and local community engagement. By bridging sports, communities, and technology, Haier aims to create lasting value for consumers around the globe.
For more information about community events, registration, and participation details, please visit tennis.com.au/one-point-slam.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of solutions for a better lifestyle and digital transformation, with a mission to offer "More Creativity, More Choices." The company hosts 10 research and development centers worldwide, alongside 35 industrial parks and 173 manufacturing sites, achieving global revenues of $59.8 billion by 2025. Haier stands out as the only brand in the IoT ecosystem to be ranked for eight consecutive years on the Kantar BrandZ Top 100 Most Valuable Global Brands. Additionally, for 17 years, the company has held the number one spot in global major appliances market share according to Euromonitor International.
Topics Sports）
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