#China #Hisense #Qingdao #FIFA World Cup #MiniLED

Best in Class Home Entertainment from Hisense

As the FIFA World Cup 2026 approaches, Hisense is at the forefront, unveiling its latest generation of home entertainment and smart lifestyle products. With only 50 days left until the kickoff, Hisense is leveraging its position as an official sponsor for the third time to spotlight innovations that elevate the viewing experience for fans worldwide.

Pioneering Display Technology with MiniLED RGB

Central to Hisense’s World Cup lineup is their cutting-edge MiniLED RGB display technology, showcased in their flagship UR9 and premium UX model. Featuring the Hi-View AI Engine and a MiniLED RGB backlight system, this series offers a stunning 100% BT.2020 color coverage, delivering remarkable vibrancy and accuracy.

With a native refresh rate of 180Hz and a sophisticated 4.1.2 multichannel audio system tuned by Devialet, these televisions promise to deliver an immersive stadium-like experience right in the comfort of your living room. Anti-glare and anti-reflective panel options cater to various regions, ensuring optimal performance tailored to every viewer’s environment.

Recently, at an event held at FIFA's house in Zurich, Hisense demonstrated their new range of 2026 MiniLED RGB TVs. They are also proud to be the exclusive TV supplier for the VAR (Video Assistant Referee) system during the tournament in the USA, Canada, and Mexico, enhancing officiating accuracy with high color fidelity.

Transforming Home with Laser Technology

Hisense's commitment to redefining home entertainment is evident in their next-generation laser screens, including the XR10 and L9Q models, designed to transform any living area into your personal stadium. The XR10 laser projector, with its groundbreaking processing capabilities, boasts 6,000 lumens and impressive contrast ratios, enabling up to a 300-inch display. This ensures sharpness in fast movements typical in football games.

The L9Q laser TV has caught the eye of FIFA President Gianni Infantino, showcasing cinema-quality images up to 200 inches with ultra-short throw capabilities and vibrant colors. This high-end laser ecosystem effectively brings the electrifying atmosphere of the FIFA World Cup directly into viewers' homes, making every match a thrilling event.

Enhancing the Smart Connection

Moving beyond entertainment, Hisense's smart appliances contribute to a more connected and intelligent living experience. The award-winning U8 air conditioner combines elegant design with effective temperature control, while the PureFlat Smart Series refrigerator, powered by the ConnectLife platform, facilitates seamless interaction between devices. This promotes meal planning, content sharing, and a more social and connected kitchen space.

Connecting Fans Worldwide

As the countdown to the FIFA World Cup 2026 intensifies, Hisense's offerings merge cutting-edge technology with global sports passion. These innovations provide immersive viewing experiences and smart solutions that bring people closer to the game and each other. True to their vision of 'Innovating a Brighter Life,' Hisense aims to transform everyday moments into extraordinary experiences on the world's biggest stage.

About Hisense

Founded in 1969, Hisense has grown into a leading global brand in home appliances and consumer electronics, operating in over 160 countries. Recognized for the quality of its multimedia products, home appliances, and smart solutions, Hisense is ranked first globally in the 100-inch and larger TV segment from 2023 to 2025, according to Omdia. Leading the way in MiniLED RGB technology, Hisense is dedicated to fostering global sports partnerships, including its role as the official sponsor of the FIFA World Cup 2026.