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Celebrating a Decade of H BEAUTY&YOUTH

H BEAUTY&YOUTH, a flagship store of United Arrows, is set to celebrate its 10th anniversary on April 29, 2026. Located in the vibrant Minami-Aoyama district of Tokyo, the store has been a pioneer in showcasing a unique aesthetic that blends fashion with a profound awareness of current trends. As they approach this significant milestone, H aims to reflect on their past achievements while envisioning an inspiring future.

Special Product Releases

In honor of their decade-long journey, H BEAUTY&YOUTH will offer exclusive products characterized by their refined editorial approach. The limited-edition items will seamlessly blend into everyday life yet boast a distinctive presence that encapsulates the brand's core values.

Release Date: April 29, 2026
Available at: H BEAUTY&YOUTH

Notably, a select number of these products will be available for pre-sale at an invitation-only event on April 28, the day before the official anniversary. This event will be exclusive to invitees, ensuring a unique pre-launch experience. Additional information regarding the pre-sale items, including stock levels and details, will not be disclosed due to the event's exclusivity.

Immersive Store Experience

To elevate the anniversary celebrations, the store will transform its entire space into a special installation where customers can interact with the products in an immersive environment. Each booth will represent different brands, allowing visitors to experience both the products and the brand's ambiance in a three-dimensional context.

Artistic Collaboration

Among the highlights of the anniversary will be a collaboration with the artist AUTOMOAI, whose work has garnered significant attention across diverse audiences. This initiative ties in with H's ongoing AMATEUR project, culminating in a solo exhibition titled "A Castle Falling into Silence". This will showcase approximately 40 of AUTOMOAI's pieces, creating an atmospheric experience that subtly interweaves art throughout the space. There will also be collaborative merchandise available for purchase.

More details about this exciting collaboration can be explored online: AUTOMOAI.

Revamped Vintage Corner

As part of their renovations for the anniversary, the basement vintage area will be rebranded as H_VINTAGE. This update will be executed in collaboration with stylists and creatives who have a strong following in the vintage scene. The aim is to curate a selection that appeals not just to seasoned vintage enthusiasts but to a broad demographic.

A dedicated social media account will be launched soon to engage with the vintage community, ensuring fans are kept up-to-date about the newest arrivals and events. The reimagined selection will include vintage and luxury pieces, reflecting H BEAUTY&YOUTH's distinct eye for aesthetics.

Looking Ahead

H BEAUTY&YOUTH is committed to expressing gratitude towards its loyal customers, creators, and partners as they look to the future. The next decade promises a pursuit of greater freedom and sophistication in their expression, continually delivering high-quality, high-value concepts from Tokyo.

For more information about H BEAUTY&YOUTH, visit their official Instagram: @h_beautyandyouth.

About United Arrows Inc.

Founded in 1989, United Arrows operates a select shop that mixes designer brands and original merchandise. Their renowned labels include "United Arrows," "Beauty & Youth United Arrows," and "United Arrows Green Label Relaxing," showcasing a diversified range of products from men's and women's fashion to accessories. The company prides itself on providing a truly elevated shopping experience in an artfully designed environment, transforming the way fashion is engaged with in Tokyo.