#Japan #Tokyo #Furusato Tax #Family Mart #Electronic Coupons

Family Mart's Innovative Expansion in Furusato Tax Donations

With its 45th anniversary approaching in September 2026, Family Mart has announced an exciting enhancement to its Furusato Tax donation program. Aiming to be “the most innovative and cutting-edge” in the market, the convenience store giant has dramatically increased the selection of available rewards, offering approximately 6,000 options starting May 28, 2026. This significant growth, expanding by nearly 30 times compared to April 2026, promises to bring even more value to both donors and participating municipalities.

New Features for Enhanced Convenience

The Furusato Tax donation program, launched in March 2025, has introduced a revolutionary way for donors to receive gifts. Donors now receive electronic coupons directly to their Famipay accounts immediately after contributing. These vouchers can be redeemed at any Family Mart store nationwide, providing a flexible and convenient method of receiving rewards.

Feedback from users indicated a strong desire for categories like fresh meats, rice, and seasonal vegetables, leading to the addition of “home delivery” reward options. This dual approach offers both “immediate electronic vouchers” for quick redemption at stores and “home delivery” rewards, catering to varying consumer preferences and enhancing user convenience.

Embracing Everyday Consumption

As the program has evolved, a rising trend has emerged: households are increasingly using Furusato Tax donations as a means of offsetting daily expenses. High inflation has motivated many to replace typical purchases with these donations. Popular items include “natural water from Tsunan, Niigata,” and the sugar-free “café latte,” in addition to large quantities of “2000ml natural water from Azumino, Nagano.”

Notably, around 30% of users have been redeeming vouchers for products from regions different from their own, creating a vibrant cross-regional demand. Many users leverage the opportunity of making monthly donations, utilizing electronic vouchers to redeem rewards in the store—leading to a seamless experience of managing their rewards through the Famipay app while enjoying the convenience of store pickups.

Revamped Portal and Promotions

In addition to the broadening of reward options, Family Mart is updating its promotional strategies and enhancing its portal site. Users will soon notice promotional materials in stores identifying eligible products within the Furusato Tax framework. Furthermore, starting May 28, 2026, Family Mart will launch a redesigned portal site featuring enhanced functionalities such as popular rankings and category searches for smoother navigation.

Exciting Campaign for New Members

In conjunction with these initiatives, Family Mart is introducing an attractive campaign for new members. Individuals registering for the Furusato Tax program between May 26 and July 31, 2026, can take part in a promotion that rewards 5% of their total charge amount in Famipay points, valid until January 31, 2027. This limited-time offer not only incentivizes participation but encourages ongoing contributions.

Looking Ahead

As Family Mart continues to innovate, its objective remains clear: to promote the Furusato Tax program as a staple of everyday consumption. By harnessing the power of convenience and community engagement, Family Mart stands committed to creating a space where local partnerships thrive. This commitment is encapsulated in their slogan, “Your convenience store, Family Mart,” fostering a lasting connection with customers and communities alike.

As Family Mart approaches its 45th anniversary, it aims to embody the essence of being 'number one' in customers’ hearts while balancing innovative practices with sustainability and community involvement. With continued advancements and dedication to their mission, the future of Family Mart's Furusato Tax program looks brighter than ever.