Halmek Launches New Event Site 'Halmekevents' to Enhance Women's Experiences Starting November 5, 2025

Halmek Launches 'Halmekevents'

Halmek, recognized as Japan's No. 1 bestselling magazine, has announced a significant overhaul of its event site. The newly designed platform, 'Halmekevents,' is set to go live on November 5, 2025. This initiative aims to enrich the lives of women aged 50 and above by making event information more accessible based on personal interests and lifestyles. Through refined design and functionality, participants can now find enjoyable and reassuring experiences at various events organized by Halmek.

Background of 'Halmekevents'

The Halmek Group has always been dedicated to supporting women from their 50s onward, as stated in their guiding principle: “Helping women live better from their 50s.” Their operations are divided into three primary sectors: content development centered around the Halmek magazine, retail activities through e-commerce and direct sales, and community ventures that involve events and seminars. Among these, the community sector holds special importance, as it cultivates direct connections with customers, thereby nurturing a loyal fanbase.

In the past, Halmek has hosted an array of events tailored for readers of the magazine and customers of their online shopping platform. These have included lectures by notable personalities featured in the magazine, experiential courses based on magazine content, and outdoor events focused on activities like flower observation, architecture appreciation, and gourmet experiences. In the current fiscal year, they have exceeded 200 events, witnessing approximately 20,000 attendees enjoying the rich universe that Halmek encapsulates, beyond just the magazine and e-commerce.

Looking ahead, Halmek aspires to create a space that welcomes not just its current readers, but also anyone interested in embarking on new ventures or meeting like-minded individuals. The launch of 'Halmekevents' is driven by a desire to facilitate easy access for a broader audience to discover events that resonate with them.

Features of 'Halmekevents'

The new 'Halmekevents' site offers a user-friendly design and enhanced functionalities to streamline the process from event discovery to participation.

1. Expanded Search Features: Users can now easily search for events categorized by themes such as beauty, health, food, and walks, as well as formats like experiences, viewings, and online participation. This nuanced search function allows for tailored event discovery.

2. New Owned Media Features: The platform will also feature updates and reports from past events, sharing participant experiences in a report format. This will allow potential attendees, who have yet to join any events, to absorb the atmosphere, leading to increased interest in future participation.

3. Complete Overhaul of Design and Structure: The site has undergone a full redesign focused on intuitive navigation. The new structure ensures that even first-time visitors can easily find the information they need, fostering a welcoming experience.

Inaugural Event: 'Halmek Festa' Across the Nation!

To celebrate the opening of 'Halmekevents', a series of events known as 'Halmek Festa' will be held nationwide. The first event is scheduled to take place in Nagoya, Aichi Prefecture. Attendees can look forward to engaging activities such as a lively talk show featuring Remi Hirano, who will be the headline interview in the December 2025 issue of Halmek, an Argentine tango performance, and an exciting lottery with Halmek products as prizes.

- Event Title: Halmekevents Opening Celebration - 'Halmek Festa' in Nagoya
- Date & Time: January 30, 2026, from 13:30 to 16:30
- Entry Fee: 6,500 yen
- Venue: Chūnichi Hall & Conference (directly connected to Sakae Station)
- Capacity: 500 attendees (first-come, first-served)
- Organized by: Halmek Corporation

More About Halmek Group

Halmek Group is committed to delivering valuable information that empowers women over 50 to live positively and vibrantly. Their offerings range from health, cooking, fashion, to finance and interviews with well-known personalities. Regular subscribers of Halmek magazine benefit from catalog offerings and purchase convenience through online shopping, featuring a variety of products across fashion, lingerie, cosmetics, and health. Through an exclusive think tank, the 'Halmek Research Institute for Better Living,' they diligently gather and apply user feedback to develop products that resonate with many women.