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KAGUWA: Tokyo's First Specialty Japanese Black Tea Shop

Nestled in the heart of Kagurazaka, KAGUWA has made its mark as the first specialty store dedicated solely to Japanese black tea, or "Wakocha". The establishment invites tea enthusiasts and novices alike to explore the delicate aromas and flavors inherent to this unique category of tea. With a menu that includes a variety of tea sets designed to enhance the tasting experience, visitors can indulge in pairing exquisite seasonal Japanese sweets with their chosen teas. The selection starts with the "Namagashi Set," priced at 2,500 yen, which includes two types of Wakocha and a refreshing cold brew.

A Commitment to Authentic Flavor

KAGUWA's mission is to showcase the rich array of scents associated with Japanese black tea, emphasizing its floral and fruity notes derived from the natural tea leaves themselves, such as "Kuchinashi" (gardenia), "Momo-Zome" (peach), and "Usuzakura" (pale cherry). It is essential for KAGUWA to maintain the integrity of these flavors without adding any artificial fragrances. This philosophy reflects the delicate and gentle nature characteristic of Japanese teas, aiming to promote a deeper appreciation for this traditional beverage on a global scale.

Award-Winning Brews

In a remarkable achievement for Japanese black tea, KAGUWA captured the prestigious gold award at the "The Leafies" International Tea Competition hosted by Fortnum & Mason in the UK. This accolade marks KAGUWA as the first Japanese brand to win the top distinction, highlighting the high quality and unique fragrance of its teas. Previously, only Silver awards had been given to Japanese brands, making KAGUWA's win even more significant and a proud moment for the Japanese tea culture.

Design Philosophy: A Space for Serenity

KAGUWA is not just about the tea; the physical space itself is a testament to the art of designing a tranquil environment, inspired by the theme of "designing fragrance through architecture." This conscious design approach strives to create a setting where the gentle aromas of tea can resonate harmoniously with ambient light and natural materials. Within the bustling streets of Kagurazaka, KAGUWA seeks to carve out a sanctuary of calm—eliminating lavish decorations to let the simplicity of materials and the soft play of light foster an environment where patrons can disconnect from the noise of the city.

Natural materials abound in the interior, from the unique plaster walls crafted by skilled artisans to the glazed tile floors and solid wood furniture. Instead of harsh lighting, the ambience is managed through carefully designed indirect lighting, reflecting softly off walls and ceilings, allowing for a consistent and comfortable brightness at all hours.

An Invitation to Experience Japanese Tea Culture

Ryo Narahara, KAGUWA's CEO, expresses a heartfelt desire to share the beauty of real tea aromas with a broader audience, especially in a world where flavors can often be artificially enhanced. He fondly notes, "Japanese black tea has a gentler aroma compared to its overseas counterparts, making it uniquely appealing with its floral and fruit notes. We prioritize preserving the natural fragrance without additives while promoting the cultural enjoyment of Japanese tea." Ryo, born in 1997 and an avid tea drinker from a young age, founded KAGUWA after honing his skills at a foreign consulting firm, driven by his passion for tea and his long-term vision to spread Japanese tea culture from Kagurazaka to the world.

Visit KAGUWA

If you find yourself in Tokyo, don’t miss the opportunity to visit KAGUWA. Here’s the essential information:

• - Name: KAGUWA（カグワ）
• - Location: 6-21 Kagurazaka, Shinjuku, Tokyo, NEO Kagurazaka 1st Floor
• - Access: A 2-minute walk from Kagurazaka Station, Tokyo Metro
• - Hours: 12:00 PM – 7:00 PM
• - Closed on: Tuesdays
• - Website: KAGUWA Official Site
• - Instagram: KAGUWA Instagram

Whether you are a seasoned tea connoisseur or just beginning your journey into Japanese tea, KAGUWA offers a serene and flavorful experience that promises to enrich your appreciation for this ancient beverage tradition.