iCell's First POP UP Shop at Isetan Shinjuku
In a buzzworthy move, iCell, a brand that challenges the future of beauty through cutting-edge stem cell research, is set to unveil its first-ever limited-time POP UP shop at Isetan Shinjuku from December 10 to December 16, 2025. Located in the Isetan Beauty Apothecary on the B2 floor, the shop promises to offer a unique experience that showcases the brand’s concept of "biohack beauty."
Event Highlights
The POP UP shop features a specially designed space that immerses visitors in the world of iCell’s innovative skincare. Here, attendees can engage in a touch-and-try experience of the flagship product, the "iCell Core Drop Serum." This serum is formulated with a high concentration of high-grade exosomes, which are known to penetrate deeply into the skin to enhance elasticity and radiance.
Alongside the chance to try the serum, exclusive packaging of special three-piece sets will be available for purchase, offering consumers a 10% discount. In a remarkable highlight of the event, brand ambassador Kiyoshi Hikawa will make a personal appearance at the store on December 11th at 1 PM, turning this into a memorable meet-and-greet that fans won’t want to miss.
In addition, iCell is offering a unique lottery system. The first 30 lucky customers who purchase the iCell Core Drop Serum will be provided with a special coupon that allows them to receive the product directly from Kiyoshi Hikawa himself, creating an unforgettable personal connection between fans and the artist.
What Makes iCell Stand Out?
Launched in September 2025, iCell is at the forefront of beauty innovation, drawing on the latest advancements in regenerative medicine. The brand’s first product, the iCell Core Drop Serum, contains 10% of high-purity exosomes sourced from a cell culture center dedicated to regenerative therapies. These exosomes, which boast exceptional communication properties, enhance cellular activity and are linked to improvements in skin conditions like sagging, enlarged pores, dullness, discoloration, and fine lines.
The formulation is enriched with next-generation retinol known as Granactive Retinoid, along with carefully selected ingredients like Trillion Peptides and Quattro Vitamins. This meticulous formulation is designed to balance the skin’s needs comprehensively, aiming for a flawless skin radar chart, making iCell a relevant option for all skincare enthusiasts.
Experience Beyond Products
1.
Interactive Trial Zone: Exclusive experience where shoppers can try the trending Core Drop Serum.
2.
Limited Kit Offer: Purchase a set of three Core Drop Serums at 10% off regular price.
3.
Special Event: Kiyoshi Hikawa's appearance on December 11 at 1 PM.
4.
Exclusive Lottery: A chance to meet Kiyoshi and receive the product directly for the first 30 customers who purchase the serum.
5.
Ambiance: The shop is enhanced with iCell’s signature blue color decor, providing a biohack beauty experience unlike any other.
What are Exosomes?
Exosomes, derived from the culture medium