Blokees Showcases Over 900 Products at China Toy Expo 2026 to Boost Competitive Edge
During the China Toy Expo 2026, held from October 21 to 23, Blokees, a leading brand of model figures, showcased an impressive array of over 900 products. This exhibition highlighted two of their core product categories: Blokees Model Kits and BLOKEES WHEELS, demonstrating the brand's commitment to continuous innovation and expansion of their offerings. The event served not only as a platform for product launch but also as a testament to Blokees' strategic approach in strengthening their competitive stance in the market.
Among the highlights for collectors was the introduction of nearly 40 products from the HERO series, which includes popular licensed characters from global franchises like Ultraman, Kamen Rider, Transformers, and Mega Man. Notably, the Mega Man HERO10 Series 1 was showcased, marking the first commercial release of this license in the HERO10 series, emphasizing Blokees' innovative spirit and the importance of recognized intellectual properties in their product lineup.
Furthermore, Blokees revealed almost 50 new model kits within various ranges such as Champion, Champion Lite, Fantastic, and Legend. These kits encompass 13 major licenses, including notable names such as Naruto, Hatsune Miku, and Pokémon, alongside the proprietary Hero Infinity brand. This year’s exhibition also introduced nearly ten new products to the market, further enhancing their expansive roster.
The DaaLaMode series was also featured, which uniquely combines flexibility in posing figures with customizable outfits. The TERRAVENTURE series, inspired by animal themes and centered around the Jurassic World franchise, debuted four new products that aim to enrich the thematic variety offered by the Blokees brand.
In addition to showcasing collectible figures, the BLOKEES WHEELS category presented series C, E, and S, merging elements of assembly, play, collection, and personalization. Noteworthy was the debut of the Transformers models, C05 and CT04, which transitioned from earlier gray prototypes exhibited at Wonder Festival to fully colored final versions, showcasing Blokees' commitment to quality and innovation.
As of June 30, 2026, Blokees has amassed a total of 559 granted domestic patents and 25 international patents, alongside 85 domestic invention patents, reflecting the brand's strong focus on research and development to foster innovation.
Through initiatives like the Blokees Family Creator (BFC), the brand aims to expand product experiences by encouraging creativity and sharing within its community. The 2026 BFC Creative Contest has already engaged participants from 22 countries and regions, showcasing selected creator works at the expo.
Blokees follows a strategic direction aimed at universal appeal, diverse pricing options, and extensive global promotion. By intertwining innovative R&D with globally recognized licenses, the brand is set to provide consumers with a wider range of products and enriching experiences. As the company continues to enhance its competitive edge, its impressive showcasing at the China Toy Expo 2026 certainly marks a significant step towards achieving its ambitious goals.
Among the highlights for collectors was the introduction of nearly 40 products from the HERO series, which includes popular licensed characters from global franchises like Ultraman, Kamen Rider, Transformers, and Mega Man. Notably, the Mega Man HERO10 Series 1 was showcased, marking the first commercial release of this license in the HERO10 series, emphasizing Blokees' innovative spirit and the importance of recognized intellectual properties in their product lineup.
Furthermore, Blokees revealed almost 50 new model kits within various ranges such as Champion, Champion Lite, Fantastic, and Legend. These kits encompass 13 major licenses, including notable names such as Naruto, Hatsune Miku, and Pokémon, alongside the proprietary Hero Infinity brand. This year’s exhibition also introduced nearly ten new products to the market, further enhancing their expansive roster.
The DaaLaMode series was also featured, which uniquely combines flexibility in posing figures with customizable outfits. The TERRAVENTURE series, inspired by animal themes and centered around the Jurassic World franchise, debuted four new products that aim to enrich the thematic variety offered by the Blokees brand.
In addition to showcasing collectible figures, the BLOKEES WHEELS category presented series C, E, and S, merging elements of assembly, play, collection, and personalization. Noteworthy was the debut of the Transformers models, C05 and CT04, which transitioned from earlier gray prototypes exhibited at Wonder Festival to fully colored final versions, showcasing Blokees' commitment to quality and innovation.
As of June 30, 2026, Blokees has amassed a total of 559 granted domestic patents and 25 international patents, alongside 85 domestic invention patents, reflecting the brand's strong focus on research and development to foster innovation.
Through initiatives like the Blokees Family Creator (BFC), the brand aims to expand product experiences by encouraging creativity and sharing within its community. The 2026 BFC Creative Contest has already engaged participants from 22 countries and regions, showcasing selected creator works at the expo.
Blokees follows a strategic direction aimed at universal appeal, diverse pricing options, and extensive global promotion. By intertwining innovative R&D with globally recognized licenses, the brand is set to provide consumers with a wider range of products and enriching experiences. As the company continues to enhance its competitive edge, its impressive showcasing at the China Toy Expo 2026 certainly marks a significant step towards achieving its ambitious goals.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.