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Introducing Amplify: The Advanced AI Tool for Associations

On August 17, 2026, Novi AMS proudly announced the launch of Amplify by Novi AMS, an innovative AI layer specifically crafted for associations. This cutting-edge solution integrates with Novi AMS, ensuring that association teams have access to predictive insights, relevant answers derived from their unique datasets, and trusted contexts within the familiar AI tools they are currently utilizing.

Uniting Data with Context

Amplify is meticulously designed to understand the intricate workings unique to associations. Instead of necessitating staff to teach a generic AI model about their specific operations, it begins with an inherent understanding of the association context. This includes crucial aspects such as member types, renewal cycles, committee engagements, and how member histories intertwine with events and transactions.

Amplify pulls from an organization’s live data contained within Novi, harnessing this information to provide contextually relevant capabilities including machine learning, conversational AI, MCP integrations, automation, and fraud protection—all dedicated to assisting associations in their daily functions.

The Challenge with Traditional AI

The reality faced by many association professionals is that while technologies like ChatGPT and Claude showcase impressive capabilities, they often lack an in-depth understanding of association-specific elements. They do not possess knowledge regarding the types of membership, renewal periods, dues structures, or the involvement levels of individual members, whether long-standing or newer recruits. As Pete Zimek, CEO of Novi AMS, points out, “AI is advancing rapidly, but associations shouldn't have to become experts just to benefit from it.”

This is where Amplify steps in. It takes a holistic approach, contributing to enhanced workflows for association staff while recognizing and utilizing their existing member data for optimal effectiveness.

Distinct Features of Amplify

Amplify was shaped by contributions from over 20 Certified Association Executives (CAEs) and seasoned association experts. Their insights guided the development teams at Novi to ensure the solution aligns well with the complexities of association data management, such as seasonal membership renewals and various committee dynamics.

“Claude and ChatGPT are remarkable tools, but Amplify adds a critical layer: a blend of association expertise, actionable member data, and the acumen to determine what information is essential based on the query,” explains Pete Bernardo, VP of Product at Novi AMS.

What Amplify Brings to the Table

Amplify is interwoven throughout the Novi AMS system, functioning as an AI layer rather than a standalone tool. It consolidates predictive machine learning, conversational AI, MCP integrations, and automated processes to ensure a seamless experience for users.

Key functionalities of Amplify include:

• - Predict: The Member Health™ feature proactively identifies which members require attention prior to renewal, using machine learning to eliminate biases found in traditional engagement scoring.
• - Ask: Through the Novi Navigator™, staff can interact with their live data conversationally, posing queries related to member events, engagement statistics, and other relevant information without manual data pull processes.
• - Connect: The Novi Connect™ feature effortlessly links live data with popular AI tools, allowing associations to use their data seamlessly with other applications rather than relying on outdated static files.
• - Act: Upcoming features such as Novi Actions™ and SiteMaid™ will assist in preparing workflows and cleaning up legacy content, enabling staff to streamline their processes effectively.
• - Secure: Amplify ensures association-relevant protection against fraudulent activities and automated attempts, employing AI to recognize standard operational behaviors, thereby safeguarding associations from malicious actions.

Conclusion

For many associations, the implementation of new technologies can often feel overwhelming, particularly amid stretched resources and the prevalence of disconnected systems. Amplify is built with a clear directive: to embed AI capabilities into the existing workflows where associations thrive. The ultimate goal is not to turn staff into data scientists but to empower them to utilize their intrinsic knowledge of their organizations effectively.

Amplify is now available to Novi AMS clients as part of their standard subscription, with various features rolling out continuously to enhance the experience. For additional details about Amplify, visit Novi AMS.