Ranking of Used Smartphones in August 2025 by Nikosuma: iPhone Models Dominate Sales
Nikosuma's August 2025 Smartphone Sales and Buyback Rankings
Nikosuma, a used smartphone sales and buyback service managed by Belong Co., Ltd. (Headquartered in Minato, Tokyo, represented by CEO Koichiro Nishimura), has released the rankings for sales and buyback numbers of used smartphones for August 2025.
Sales Rankings
In the sales rankings for August 2025, the iPhone SE (3rd Generation) (64GB) has maintained its top position for three consecutive months. Trailing closely behind in second place is the iPhone SE (2nd Generation) (64GB). Additionally, the iPhone 13 (128GB) has held onto third place for four months, showcasing the continuous popularity of iPhones released between 2020 and 2022, even four years post-launch.
As observed in the past, the announcement of new iPhones is anticipated around September 10 (Wednesday) Japan time. This release is expected to disrupt the current sales patterns, as seen last year when the iPhone 14 climbed the rankings significantly.
Sales Ranking Details
| Rank | Model (Storage Size) | Average Selling Price (Month Change) |
|---|---|---|
| -- | ---- | -------- |
| 1 | iPhone SE (3rd Gen) (64GB) | ¥40,023 (-¥1,958) |
| 2 | iPhone SE (2nd Gen) (64GB) | ¥22,611 (-¥713) |
| 3 | iPhone 13 (128GB) | ¥61,600 (+¥2,936) |
| 4 | iPhone 12 (64GB) | ¥38,677 (+¥1,851) |
| 5 | iPhone 14 (128GB) | ¥78,125 (+¥4,386) |
| 6 | iPhone 12 Mini (128GB) | ¥39,317 (-¥532) |
| 7 | AQUOS sense3 (64GB) | ¥7,814 (+¥474) |
| 8 | iPhone SE (3rd Gen) (128GB) | ¥41,979 (+¥227) |
| 9 | iPhone 7 (128GB) | ¥11,424 (-¥410) |
| 10 | arrows Be4 Plus (64GB) | ¥7,330 (-¥398) |
Buyback Rankings
On the buyback front, the iPhone SE (2nd Generation) continues to be popular while Google Pixel 6a surprisingly ranks at number one for the first time.
Buyback Ranking Details
| Rank | Model (Storage Size) |
|---|---|
| -- | ----------- |
| 1 | Pixel 6a (128GB) |
| 2 | iPhone SE (2nd Gen) (64GB) |
| 3 | iPhone SE (2nd Gen) (128GB) |
| 4 | iPhone 8 (64GB) |
| 5 | iPhone 12 (64GB) |
| 6 | iPhone 11 (64GB) |
| 7 | Pixel 7a (128GB) |
| 8 | iPhone XR (64GB) |
| 9 | iPhone 12 (128GB) |
| 10 | iPhone SE (3rd Gen) (64GB) |
Note: Data is collected from August 1 to August 31, 2025, and all prices are inclusive of tax.
About Nikosuma
Nikosuma, a service operated by the Itochu Group's Belong, provides high-quality used smartphones for sale and offers a buyback service. Their motto, “More than new, it's about being you,” emphasizes helping customers select smartphones that fit their lifestyle.
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Company Overview
Belong Co., Ltd. is committed to delivering value that can be proudly shared with loved ones. We operate the individual-oriented used smartphone e-commerce platform Nikosuma and the corporate rental, sales, and buyback service Belong One. Our principle of “being honest” drives our rigorous inspections, ensuring high-quality devices are offered at fair prices, delivering peace of mind to all users of used devices.
Topics Consumer Products & Retail）
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