#Japan #Shinjuku #Fermentation #Willmina #Hydrating Lotion

A Revolutionary Hydration Experience with Willmina's New Lotion

Willmina, a prominent player in the beauty industry based in Shinjuku, Tokyo, is set to launch its latest high-moisture lotion, "Urouru Fermentation Lotion," on June 17, 2025. This innovative product, focusing on aging care, is designed to address the intricate needs of mature skin, providing profound hydration and nourishment through the remarkable power of fermentation.

The Science Behind Fermentation for Skin Care

As we age, our skin undergoes various changes, including dryness, loss of elasticity, and dullness. Recognizing these multifaceted issues, Willmina has crafted the "Urouru Fermentation Lotion" to respond directly to the needs of mature skin. The essence of the lotion lies in its fermentation process, harnessing the power of microorganisms to transform ingredients, making them more effective for skin absorption.

Fermentation breaks down and alters key skincare ingredients, producing smaller, micro-particle forms that are more readily absorbed by the skin. This not only enhances skin penetration but also creates additional beneficial components that support overall skin health. Willmina has focused on three powerful beauty components—collagen, hyaluronic acid, and placental extracts—subjecting them to fermentation for maximum efficacy.

The resulting "Urouru Fermentation Lotion" is poised to deeply hydrate and rejuvenate the skin from within, promoting a plump, radiant appearance.

Key Features of the Fermentation Lotion

1. Triple Fermentation Formula for Maximum Absorption: The lotion combines the three fermented beauty ingredients: fermented collagen, fermented hyaluronic acid, and fermented placental extract. These elements undergo fermentation to be transformed into micro-particles, significantly boosting their penetration into the stratum corneum.

2. Unique Texture for Optimal Hydration: The lotion features a thick yet non-greasy texture that effortlessly absorbs into the skin. It aims to soften the skin barrier, which often becomes rigid with age, delivering hydration to where it's needed most.

3. Long-lasting Hydration: Thanks to the triple fermentation process, the lotion ensures that moisture is retained effectively, resulting in a plump, dewy complexion even after application.

This product is perfect for individuals who are concerned about dryness, lack of firmness, or dullness in their skin and are looking for a high-moisture, easy-to-use lotion that incorporates the benefits of fermentation.

Product Details

• - Name: Urouru Fermentation Lotion
• - Price: 1,848 yen (tax included)
• - Volume: 150mL
• - Release Date: June 17, 2025
• - Available At: Kagayaku Cosme Official Store (Rakuten, Yahoo! Shopping) and various life cooperatives.

Willmina's Commitment to Beauty

Founded in 1984, Willmina started as a division of Nichimen Corporation (now Sojitz Corporation). Over the years, the company has become a top vendor in the cosmetics category within consumer cooperatives, providing safe and reliable products across various beauty and wellness sectors. With the launch of "Urouru Fermentation Lotion," Willmina continues its mission to empower women with innovative, effective skincare solutions that blend ancient techniques with modern science.

The company's vision aims to create a society where women can thrive and embrace their beauty freely, supported by thoughtful and innovative skincare products.

For more updates on Willmina's products, visit their official website at Willmina.