#Japan #Shibuya #REI #SHIBUYA SCRAMBLE #Asobi University

Shibuya Scramble Square: Celebrating 6 Years of Innovation and Entertainment

Shibuya Scramble Square is marking its 6th anniversary with an exciting event called Asobi University, set to take place on November 2nd, 2025. This special occasion will bring together notable figures from the world of music and literature to delve into the theme of "adult play" and offer insights into living a fulfilling life in today’s fast-paced world.

A Night of Music and Insight

This year’s Asobi University will be led by acclaimed music producer and bassist, Seiji Kameda, who has made significant contributions to the Japanese music scene. Joining him will be Rei, a talented singer-songwriter and guitarist known for her unique blend of musical genres, and Nami Kishida, a prominent author with a knack for storytelling. Together, they aim to provide attendees with a thought-provoking and entertaining experience.

The event serves as a continuation of the popular SCRAMBLE MUSIC SHOW that debuted last year, which successfully combined music and insightful discussions about what it means to engage in play as adults.

Event Details

• - Date: November 2, 2025
• - Time: Doors open at 6:30 PM, Event starts at 7:00 PM
• - Location: 15th Floor, Scramble Hall (inside SHIBUYA QWS)
• - Featured Speakers: Seiji Kameda, Rei, Nami Kishida
• - Official Website: Shibuya Scramble Square Official Site
• - Participation Conditions: Attendees can enter a lottery for tickets via the official Shibuya Scramble Square Instagram account
• - Instagram: Follow here

Meet the Speakers

Seiji Kameda: Born in 1964, he has a robust career as a music producer and bassist, collaborating with various renowned artists and receiving multiple awards, including the Japan Record Awards and the Japan Academy Prize. Known for his innovative approach to music education, he actively shares his passion for music, appealing to all ages.

Rei: Raised in New York, Rei’s musical journey began at a very young age. She has gained recognition for her incredible guitar skills and songwriting, and in 2022, she was recognized by Forbes JAPAN as one of the "30 Under 30" influencing change in society.

Nami Kishida: A celebrated author, Nami ventured into literature after serving as the PR manager of a startup for a decade. Her books explore themes of relationships and personal growth and have been recogised in various media formats, including television and podcasts.

Additional Highlights During Anniversary Week

In addition to the Asobi University event, Shibuya Scramble Square will host several exciting activities, including:

• - 10% Points Back Campaign: From October 30 to November 3, shoppers using the Shibuya Scramble Square app can earn bonus points across all stores.
• - Exclusive Pop-Up Shops: The month will showcase collaborations like Paul Smith x Barbour and the sustainable brand SAVE THE DUCK, offering limited edition products that bring unique fashion statements and sustainable practices together.

Looking Ahead

In a bid to foster a vibrant and engaging community, Shibuya Scramble Square continues to innovate and create unique experiences for all residents and visitors in Shibuya. The Asobi University event promises to be a highlight this year, redefining what it means to engage meaningfully in leisure activities as adults.

For those who love culture, creativity, and connection, the anniversary celebration will not be one to miss. Join us in discovering how playfulness can enrich our lives in both profound and entertaining ways.

Explore more and join the fun at Shibuya Scramble Square!