Transforming Recruitment with Chokusai
The landscape of recruitment is changing rapidly, moving beyond traditional methods that often fail to attract top talent. In this age where merely relying on conventional hiring strategies is no longer viable,
Chokusai, a direct recruitment tool developed by
Korekara Inc., is taking center stage.
As of August 2025, Chokusai has successfully been integrated into 19,731 companies, proving that its unique approach resonates with modern businesses looking for effective recruitment solutions. By leveraging social media, Chokusai directly targets latent talent—those individuals who may not be actively job hunting but are open to opportunities when they see a company aligning with their values.
The Challenge of Traditional Recruiting
For so long, recruitment efforts have predominantly focused on the active job seekers, the 'visible group.' This means that a vast portion of the labor force, particularly high-potential candidates who are not perusing job boards can remain overlooked. This neglect can lead to several significant issues:
- - Rising recruitment costs
- - Disparities in applicant quality
- - Mismatches resulting in early employee turnover
Many hiring managers have expressed their frustration over receiving numerous applications but struggling to connect with the candidates they genuinely wish to meet.
Embracing Social Media
The proliferation of social media has successfully laid the groundwork for a shift in recruitment strategies. It enables the visibility of individual values and interests, bringing forth a new set of 'latent talent' willing to engage if presented with the right opportunity.
Chokusai was born from the idea that connecting more effectively with such talent can significantly improve recruitment quality.
Why Chokusai Works: Three Key Values
1. Targeting Functions for Identifying Ideal Candidates
Chokusai leverages an advanced targeting feature that analyzes the behaviors, backgrounds, and qualities of existing employees. This method allows companies to identify and connect with similar-minded individuals on platforms like Facebook and Instagram, akin to employee referral systems. By enhancing the likelihood of matching candidates to the company's culture, it fosters meaningful applications that align with the organization's ethos.
2. Connecting with Hidden Talents
By promoting company values and job offerings on commonly used social media platforms, Chokusai exposes the company to previously unreachable talent pools. Candidates might recognize the culture and mission of a unique organization they had not considered. This strategy leads to establishing connections in a relatively low-competition environment, making Chokusai a blue ocean in recruitment.
3. Direct Applicant Engagement
Candidates can access the company's hiring site directly, giving them a comprehensive picture of the company’s vision, offerings, and employee testimonials. This bypassing of traditional job avenue filters reduces blind applications, resulting in higher quality interactions and mutual understanding at the interview stage. Enhanced comprehension boosts retention rates post-hiring.
Founder Insights
Yusuke Imaizumi, the CEO of Korekara Inc., shared his thoughts on the significance of Chokusai:
“Chokusai was developed from our own recruitment experiences, where we previously relied heavily on job sites and agents. We faced challenges with acceptance rates and retention. Creating this direct recruitment system has dramatically improved both the quality of applicants and their alignment with the organization. The service of Chokusai allows applicants to come to us, which is a remarkable shift in dynamics.”
This sentiment forms a powerful testament to how recruitment can evolve from merely processing applications to truly fostering connections.
About Chokusai
Chokusai serves companies by linking them with potential employees with characteristics similar to current staff, allowing for effective job promotions through social media. Discover your next great hire with this innovative tool which has eliminated traditional barriers between talent and recruiters.
You can find out more about Chokusai at
Chokusai's official site.
Company Information
- - Name: Korekara Inc.
- - Address: 6F, Bunka Estate Yotsuya Building, 3-5 Yotsuya, Shinjuku, Tokyo 160-0004
- - CEO: Yusuke Imaizumi
- - Business Focus: Development and operations of Chokusai
- - Additional Services: EC consulting and programming courses
For inquiries about Chokusai, direct press relations to
Ririko Matsumoto at Korekara Inc. at TEL: 03-5363-1966 or via email at
[email protected].