BWH Hotels Unveils New Global Sales Division for Upscale and Luxury Markets
In a strategic move aligned with the booming travel market, BWH Hotels has officially introduced its new Upscale & Luxury Worldwide Sales division. This initiative focuses on enhancing the company's footprint in the growing upscale and luxury hotel market and is set to strengthen relationships with corporate travel buyers while maximizing asset value for hotel owners.
The global business travel market is on track to exceed $2 trillion. This surge is largely due to the rising trend of merged business and leisure travel, often referred to as 'bleisure' travel. Recognizing this demand, BWH Hotels aims to bolster the presence of its brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels.
Chad Fletcher, Senior Vice President of Worldwide Sales at BWH Hotels, expressed that this initiative exemplifies a pivotal moment in the company’s vision for growth. "The launch of this premium sales division empowers us to better compete in the corporate sector and reinforces our evolution into a multi-faceted global hospitality leader," he remarked.
The newly formed sales division consists of nine seasoned professionals with expertise in various regions across the United States, Canada, and Europe. This team is tasked with forging strategic corporate partnerships in lucrative sectors such as finance, consulting, entertainment, and healthcare. Their role is crucial in simplifying the process for corporate buyers, enabling them to effortlessly incorporate upscale and luxury accommodations in their travel plans.
Featured properties in BWH Hotels' portfolio demonstrate the high quality and varied offerings available:
These properties are strategically selected to meet the expectations of high-value corporate clientele looking for distinguished experiences.
BWH Hotels is keen to drive growth in the upper segments of the hospitality market through this dedicated sales division. As the international business landscape evolves, particularly in the realm of travel, BWH Hotels stands poised to seize new opportunities by enhancing its luxury offerings and drawing in corporate travelers.
This initiative not only reflects BWH Hotels' commitment to adapting to market trends but also demonstrates its intent to deepen relationships with procurement leaders across key industries and secure invaluable business for its hotels.
In conclusion, the launch of the Upscale & Luxury Worldwide Sales division marks a bold stride towards redefining BWH Hotels’ engagement strategy within the corporate travel sphere. By harnessing the power of specialized knowledge, market insights, and enhanced relationships, the division aims to elevate the travel experience for business professionals worldwide, ensuring that each stay resonates with comfort, luxury, and memorable service.
The Need for Expansion
The global business travel market is on track to exceed $2 trillion. This surge is largely due to the rising trend of merged business and leisure travel, often referred to as 'bleisure' travel. Recognizing this demand, BWH Hotels aims to bolster the presence of its brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels.
Chad Fletcher, Senior Vice President of Worldwide Sales at BWH Hotels, expressed that this initiative exemplifies a pivotal moment in the company’s vision for growth. "The launch of this premium sales division empowers us to better compete in the corporate sector and reinforces our evolution into a multi-faceted global hospitality leader," he remarked.
Simplifying Corporate Engagement
The newly formed sales division consists of nine seasoned professionals with expertise in various regions across the United States, Canada, and Europe. This team is tasked with forging strategic corporate partnerships in lucrative sectors such as finance, consulting, entertainment, and healthcare. Their role is crucial in simplifying the process for corporate buyers, enabling them to effortlessly incorporate upscale and luxury accommodations in their travel plans.
Featured properties in BWH Hotels' portfolio demonstrate the high quality and varied offerings available:
- - Aiden Kansas City Downtown, a boutique hotel in Kansas City featuring modern amenities alongside historical charm.
- - Aiden Surawong Bangkok, an urban retreat in Bangkok reflecting the vibrant local culture and spirit.
- - Caribe Royale Orlando, an all-suite resort known for its extensive meeting spaces and exceptional dining.
- - Eden Roc Miami Beach, an iconic resort harmonizing mid-century aesthetics with luxurious dining experiences.
- - Hotel Schweizerhof Zurich, which provides a quintessential Swiss hospitality experience right in the city center.
- - Makedonia Palace in Thessaloniki, famed for its beachfront views and modern design, equipped with expansive convention facilities.
- - The Loren Hotel Austin, a lakeside marvel noted for its stunning skyline views.
These properties are strategically selected to meet the expectations of high-value corporate clientele looking for distinguished experiences.
A Vision for the Future
BWH Hotels is keen to drive growth in the upper segments of the hospitality market through this dedicated sales division. As the international business landscape evolves, particularly in the realm of travel, BWH Hotels stands poised to seize new opportunities by enhancing its luxury offerings and drawing in corporate travelers.
This initiative not only reflects BWH Hotels' commitment to adapting to market trends but also demonstrates its intent to deepen relationships with procurement leaders across key industries and secure invaluable business for its hotels.
In conclusion, the launch of the Upscale & Luxury Worldwide Sales division marks a bold stride towards redefining BWH Hotels’ engagement strategy within the corporate travel sphere. By harnessing the power of specialized knowledge, market insights, and enhanced relationships, the division aims to elevate the travel experience for business professionals worldwide, ensuring that each stay resonates with comfort, luxury, and memorable service.
Topics Travel）
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