athletia Launches Limited-Time Popup at Estnation Roppongi Hills Store

Athletia's Exclusive Popup Event at Estnation Roppongi Hills

Athletia, the renowned skincare and lifestyle brand operated by Equipe Co., Ltd., will host a limited-time popup event at Estnation Roppongi Hills from March 6 to March 22, 2026. This exciting event will feature the early launch of the much-anticipated Treatment Body Wash, which is set for nationwide release on April 3, 2026.

Event Details

- Duration: March 6, 2026 (Friday) to March 22, 2026 (Sunday)
- Location: Estnation Roppongi Hills

6-10-2 Roppongi, Minato, Tokyo, Japan
Hillside Keyaki-zaka Complex, 2F

Estnation is a luxury specialty store designed for adults, emphasizing the concept of "The Essence of Luxury." This unique retail environment features both original and carefully curated items from top global brands, including clothing, shoes, bags, accessories, and even fresh flower gifts.

In this popup, alongside the new Treatment Body Wash, customers can explore an array of recommended gift items, including the popular Core Balance Oil. Guests who spend over ¥3,300 (including tax) on athletia products during the event will also have the chance to participate in a crane game where they can win samples of popular products.

About the Treatment Body Wash

Available on April 3, 2026, the Treatment Body Wash comes in a 400mL bottle priced at ¥4,400 (including tax). Its formula boasts an impressive 86% natural origin index, including water, in compliance with ISO16128.

This luxurious body wash, enriched with over 90% natural plant essential oils, invites users to experience an aromatic retreat in the comfort of their own home. The refreshing notes of citrus combined with the warmth of ginger and wood create a calming scent that encourages deep breathing. As users glide the gel-like liquid across their skin, the unique technology enhances cleansing without stripping moisture, leaving skin refreshed and hydrated. It sets the stage for a rejuvenating home "retreat" experience every day.

Furthermore, a refill package made to minimize resin use will also be available, promoting sustainable habits both for personal use and as a thoughtful gift for loved ones.

Exclusive Gifts for Attendees

To celebrate the popup event, athletia will offer special gifts to customers:

- Customers spending over ¥8,250 (including tax) will receive:

- Mini Smooth Scrub Wash (20g)
- Mini Dual Essence Body Oil (5mL)
- Gift Bag (S)

- Customers spending over ¥5,500 (including tax) will receive a specially designed athletia recycled PET eco-bag.

Please note, these gifts are in limited quantities and will be available until supplies run out. The different types of kits are not eligible for gifts. If multiple conditions are met, customers may select one gift of their choice. For more details, please inquire with our staff.

About Athletia

Athletia offers a lineup of products designed to support both relaxation and an active lifestyle, making them an integral part of a 24-hour life rhythm. With the philosophy of "balance your active/relaxing cycle," athletia aims to encourage a balance between activity and rest, effectively supporting customers' self-conditioning. As a Japan-born clean beauty brand, athletia prioritizes natural and environmental considerations in all its activities.