Grand Opening of the World's Largest Fragrance Museum in Guangzhou

The Grand Opening of the Xuelei Fragrance Museum in Guangzhou

On the morning of July 9, 2025, the Xuelei Fragrance Museum opened its doors to the public in Guangzhou, China. This incredible venue is renowned as the largest fragrance museum in the world, marking a pivotal moment in China's rising position within the global fragrance market.

Architectural Inspiration and Design

The museum spans over 7,000 square meters and is architecturally inspired by a blend of snow-capped mountains and perfume distillation equipment. Its exterior, crafted from red bricks with textured artisanal finishing, symbolizes Xuelei Group's commitment to technical excellence and craftsmanship.

The museum's mission is deeply rooted in educating visitors about fragrances while immersing them in the cultural significance of scents. It seamlessly combines smart technologies with over 300 unique fragrance profiles to create an immersive and interactive experience. Visitors can explore a dynamic sensory world that is tangible, interactive, and filled with discoveries through multisensory resonance, historical scenarios, and multidimensional perspectives.

Notable Attendance and Contributions

The grand opening was attended by leaders and representatives from some of the world's premier fragrance houses, including Givaudan, Firmenich, IFF, Symrise, MANE, Iberchem, and CPL Aromas. These esteemed companies had significant contributions to the museum’s establishment.

Weng Zhenguo, the chairman of Xuelei Group and the museum's founder, shared insights about the company's nearly 30-year journey in fragrance innovation. He expressed heartfelt gratitude toward his team and partners while outlining his vision for the future of the fragrance industry in China.

Cultural Significance and Future Goals

As a groundbreaking project and a labor of love for Xuelei, the museum dedicates itself to exploring and reviving traditional Chinese fragrance culture while also building a global bridge for olfactory dialogues between the East and West. It stands not just as a cultural monument but also as a catalyst for innovation within the industry.

By closely integrating academia, industry, and research, the museum offers a platform for talent development, technological innovation, and academic exchange, paving the way for the next generation of global fragrance professionals. Through collaboration among various brands and streamlining the supply chain, it enables Chinese fragrance firms to compete confidently on the international stage, aspiring to establish their foothold in the global market.

In the future, the Xuelei Fragrance Museum will continue to delve deeper into the exploration of traditional Chinese fragrance culture while adopting the latest global approaches. Through scent, it aims to connect tradition with innovation and East with the world, creating a new cultural bridge through the art of olfaction.

About Xuelei

Guangzhou Xuelei Cosmetics Co., Ltd. has specialized in the development, manufacturing, and integrated solutions of fragrances and perfumes for 30 years. The company offers comprehensive services related to innovation, production, and global brand support. For more information, visit Xuelei's official website or contact via email at info@xuelei.com. The museum is located at 1633 Beitai Road, Baiyun District, Guangzhou, China.